Yas Island - Communicate Online

Yas Island

Yas Island rolls out ‘The Answer is Yas’ all-inclusive travel push

Data cited by the destination shows 87% of travellers are considering all-inclusive options. Yas Island has introduced “The Answer is Yas,” a refreshed approach to family…

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Yas Island bets on fandom as it revamps destination marketing

Yas Island’s marketing engine is no longer selling a destination—it’s engineering cultural relevance. In an interview with Communicate, Badr Bourji, Senior Vice President of Marketing at…

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Disney Makes History in Regional Debut on Yas Island with Miral as part of Magical Integrated Launch by Momentum, Initiative, Weber Shandwick and HQWS.

Executed at record speed and in great secrecy, the integrated multi-agency campaign with Miral was planned in just 15 days and went from reveal to global…

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Yas Island Abu Dhabi launches “Zindagi Ko Yas Bol” campaign

The new campaign for Yas Island, Zindagi Ko Yas Bol, brings together the original cast for a much-anticipated reunion.

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Branded

Netizency’s Social Recap: April 2024

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…

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Mystery Skydiver Unmasked as Ryan Reynolds, Yas Island’s Newest Chief Island Officer

Following in the footsteps of former CIOs Kevin Hart and Jason Momoa, Reynolds brings his trademark charm and wit to the role.

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Yas Island Takes Over Abu Dhabi’s Saadiyat Island with Latest OOH Campaign

Media Blends - a media solutions agency operating across Egypt, UAE, and KSA - has joined forces with YAS Island and the real estate developer, MIRAL to…

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Yas Island Appoints Jason Mamoa as ‘Chief Island Officer’ in Latest Campaign

Aquaman takes over Yas Island Abu Dhabi

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Yas Island’s Latest Campaign Reiterates The Brand’s Mantra For Entertainment

With the launch of its latest 90’s-inspired musical hit ‘Yas Yas Baby,' Yas Island, the region’s entertainment capital, transformed Burj Khalifa to present the ‘World’s Biggest…

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Edelman Inaugurates New Head Office in Yas Creative Hub

Edelman Middle East announced its first head office in the capital’s Yas Creative Hub, kickstarting the transition of twofour54 from Khalifa Park to Yas Island.

NEWS