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Coca-Cola may retain WPP for global media, data and technology business

WPP is expected to retain Coca-Cola’s global media, data and marketing technology business, while the agency group is not expected to participate in the review of…

NEWS

Publicis takes LVMH’s APAC media business from WPP

French luxury group LVMH has moved its Asia-Pacific media business from WPP to Publicis Media, ending WPP’s nine-year association with the account. The change will take…

NEWS

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

WPP consolidates GCC-MENA creative operations under Nassib Boueri

Global advertising giant WPP is consolidating its creative operations across the GCC and MENA region, in line with similar restructuring efforts in other international markets. The newly consolidated…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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WPP CEO Cindy Rose could earn up to $19.3M under new pay structure

WPP shareholders have approved a new executive compensation package that could see incoming CEO Cindy Rose earn up to $14.8 million (£11.1 million) annually in salary…

NEWS

WPP explores sale of PR arm Burson amid overhaul push

WPP has initiated a potential sale process for its public relations arm Burson, in a move that could mark the first major divestment under chief executive…

NEWS

Advertisers shift strategies as AI reshapes media planning: Study

Advertisers are rethinking how they plan and buy media as artificial intelligence reshapes marketing workflows and consumer targeting, according to a study by WPP. The study,…

NEWS

WPP plans creative overhaul under new CEO amid AI disruption

Britain’s WPP is preparing to reorganise its creative advertising operations by bringing its three main agencies under a single umbrella, according to a report by the…

AGENCIES

Global ad spend to grow faster in 2025 on AI investments, softer tariffs: Study

Global advertising spending is expected to grow far faster in 2025 than previously projected, helped by lighter-than-anticipated tariff impacts and a surge in investment in artificial…

NEWS

WPP Media launches as fully integrated, AI-powered media company  

Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers. 

NEWS

WPP Announces Official Launch of Global Communications Group – Burson

Operating under WPP, Burson is the global communications powerhouse built to create value for clients through reputation. The group brings under its global umbrella - BCW…

NEWS

GroupM MENA Achieves Landmark Success with Strategic Leadership and Business Wins

Appointments and organizational transformation drive business wins and client successes for WPP’s media investment group in MENA.

NEWS

BPG Strengthens Integrated Offerings with Internal Promotions & Latest Appointments

BPG (a WPP subsidiary), in a new round of promotions and appointments, boosts its talent pool by 45%.

NEWS
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