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WPP explores sale of PR arm Burson amid overhaul push

WPP has initiated a potential sale process for its public relations arm Burson, in a move that could mark the first major divestment under chief executive…

NEWS

Advertisers shift strategies as AI reshapes media planning: Study

Advertisers are rethinking how they plan and buy media as artificial intelligence reshapes marketing workflows and consumer targeting, according to a study by WPP. The study,…

NEWS

WPP plans creative overhaul under new CEO amid AI disruption

Britain’s WPP is preparing to reorganise its creative advertising operations by bringing its three main agencies under a single umbrella, according to a report by the…

AGENCIES

Global ad spend to grow faster in 2025 on AI investments, softer tariffs: Study

Global advertising spending is expected to grow far faster in 2025 than previously projected, helped by lighter-than-anticipated tariff impacts and a surge in investment in artificial…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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WPP Media launches as fully integrated, AI-powered media company  

Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers. 

NEWS

WPP Announces Official Launch of Global Communications Group – Burson

Operating under WPP, Burson is the global communications powerhouse built to create value for clients through reputation. The group brings under its global umbrella - BCW…

NEWS

GroupM MENA Achieves Landmark Success with Strategic Leadership and Business Wins

Appointments and organizational transformation drive business wins and client successes for WPP’s media investment group in MENA.

NEWS

BPG Strengthens Integrated Offerings with Internal Promotions & Latest Appointments

BPG (a WPP subsidiary), in a new round of promotions and appointments, boosts its talent pool by 45%.

NEWS

WPP and Sprinklr Partner to Bring AI-powered Customer Experience Management Solutions to Global Brands

WPP and Sprinklr plan to create AI solutions to help global clients deliver more personalized and consistent customer experiences using Sprinklr’s unified customer experience management (Unified-CXM)…

NEWS

WPP’s AI Revolution

Daniel Hulme, the Chief AI Officer of the renowned WPP network talks all things AI with Communicate. From the challenges of AI integration to the future…

NEWS

BPG Announces Doubling Down on Investment in AI Tools at 27th Annual Offsite

The offsite brought together BPG’s teams from its full-service hubs in UAE, Kuwait, and Saudi Arabia, as well as BPG Cloudworks – a borderless remote team…

NEWS

What Does VMLY&R’s Recent Merger Mean for the MENA Region?

Earlier this month, advertising group WPP announced the consolidation of VMLY&R, VMLY&R Commerce, and Geometry, to form one connected brand, thus bringing all the entities under…

NEWS

GroupM Bids Farewell To Ravi Rao

GroupM, the leading media investment group of WPP, announces Ravi Rao's exit as CEO of GroupM MENA to pursue new opportunities outside of the organization.

NEWS
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