Every creative revolution arrives with the same anxiety: if machines can do what humans do, what happens to the humans? Generative AI has revived that question…
WPP Media has emerged as the standout performer across two of the Middle East’s most closely watched media markets in the first half of 2026, according…
WPP is expected to retain Coca-Cola’s global media, data and marketing technology business, while the agency group is not expected to participate in the review of…
French luxury group LVMH has moved its Asia-Pacific media business from WPP to Publicis Media, ending WPP’s nine-year association with the account. The change will take…
Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…
Global advertising giant WPP is consolidating its creative operations across the GCC and MENA region, in line with similar restructuring efforts in other international markets. The newly consolidated…
WPP shareholders have approved a new executive compensation package that could see incoming CEO Cindy Rose earn up to $14.8 million (£11.1 million) annually in salary…
WPP has initiated a potential sale process for its public relations arm Burson, in a move that could mark the first major divestment under chief executive…
Advertisers are rethinking how they plan and buy media as artificial intelligence reshapes marketing workflows and consumer targeting, according to a study by WPP. The study,…
Britain’s WPP is preparing to reorganise its creative advertising operations by bringing its three main agencies under a single umbrella, according to a report by the…
Global advertising spending is expected to grow far faster in 2025 than previously projected, helped by lighter-than-anticipated tariff impacts and a surge in investment in artificial…
Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers.
Operating under WPP, Burson is the global communications powerhouse built to create value for clients through reputation. The group brings under its global umbrella - BCW…
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