Global advertising spending is expected to grow far faster in 2025 than previously projected, helped by lighter-than-anticipated tariff impacts and a surge in investment…

WPP today strengthened its position as the leading marketing services business for the intelligent era with the launch of its AI-driven media company, WPP…

Operating under WPP, Burson is the global communications powerhouse built to create value for clients through reputation. The group brings under its global umbrella…

Appointments and organizational transformation drive business wins and client successes for WPP’s media investment group in MENA.

BPG (a WPP subsidiary), in a new round of promotions and appointments, boosts its talent pool by 45%.

WPP and Sprinklr plan to create AI solutions to help global clients deliver more personalized and consistent customer experiences using Sprinklr’s unified customer experience…

Daniel Hulme, the Chief AI Officer of the renowned WPP network talks all things AI with Communicate. From the challenges of AI integration to…

The offsite brought together BPG’s teams from its full-service hubs in UAE, Kuwait, and Saudi Arabia, as well as BPG Cloudworks – a borderless…

Earlier this month, advertising group WPP announced the consolidation of VMLY&R, VMLY&R Commerce, and Geometry, to form one connected brand, thus bringing all the…

GroupM, the leading media investment group of WPP, announces Ravi Rao’s exit as CEO of GroupM MENA to pursue new opportunities outside of the organization.

Global Media Network, Mindshare has rebranded its logo where the words ‘mind’ and ‘share’ are split with a new font and colour palette.

Geometry, WPP’s end to end creative commerce agency promotes Nick Walsh as the first-ever CEO of the agency in the region. A pioneer in…