Global advertising growth projections for 2026 are facing fresh uncertainty after escalating conflict in the Middle East, even as revised forecasts point to stronger-than-expected spending in…
1nfluencersMarketing's Jeanette Okwu explains how brands should utilize influencers in today's world.
Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned around third-party…
An advertiser-focused group has launched a global initiative to make the advertiser voice heard on the topic of cross-media measurement, said a statement of the group.…
The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity of television…
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