Adform Gives Us a Taste of New First-Party Cookie-Based Solutions
Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned around third-party…
NEWS
Global Advertisers Establish Cross-Media Measurement Principles
An advertiser-focused group has launched a global initiative to make the advertiser voice heard on the topic of cross-media measurement, said a statement of the group.…
NEWS
