Women In Advertising - Communicate Online
Women In Advertising

A True Inspiration

Prerna Mehra is not just a Creative Director; she's a visionary who has left a mark with her groundbreaking campaigns and unwavering commitment to creativity. From designing for…

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Uniting Purpose and Career

Marwa Khost Jarkas, Communications Manager at Google MENA has over 8 years of experience in the field of communications. Jarkas holds a Master’s degree in Teaching Arabic…

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One Journey, Countless Stories

With over 18 years of comprehensive marketing experience in various coaching and GTM strategies, Adeline Chew, currently, Head of Brand Experience at Cheil MEA started her professional…

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Communicate To Host the ‘Women To Watch’ Conference for MENA’s Creative, Marketing, Advertising, Tech and Media Industries

The conference, scheduled to take place on Thursday, 15th June 2023 at V Hotel, Al Habtoor City in Dubai, UAE, is expected to attract some 150…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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TishTash Announces New Round of Promotions

TishTash Communications celebrates the promotion of three exceptional women within its team, highlighting the agency's commitment to talent development and recognition of hard work and dedication.…

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Born & Raised to Lead

As Racha Makarem, completes her 4th year as the CEO of Starcom, Communicate sits down with her for a chat to uncover her journey as one…

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Gerety Awards 2022 Winners Unveiled

#TheMissingPeace for UN Women Lebanon by Twitter Dubai and The Liquid Billboard for Adidas by Havas Middle East grab Gold.

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Women in PR: we mean business

Zainab Imichi Alhassan, co-founder of POP Communications, on taking our roles as communicators seriously At the age of twenty-two, I started working in public relations in…

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Why brands need to reconsider advertising to women

By Yulia Klimacheva, head of brand strategy at Jpd Agency Today, we live in an unprecedented period in our history, where women in many corners of the…

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How to avoid the pitfalls of Gillette’s ‘woke’ commercial

By Laura Wasson, creative director at advertising agency, Madwell This is the age of “woke capitalism” and we are no longer selling products but ideas, values, movements.…

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Are ‘women empowerment’ initiatives actually empowering women?

Not even close, say some of the region’s top marketing talent at The Marketing Society’s latest Brave Conversations…  ‘Brave Conversations’ is a series of quarterly roundtables…

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“Brand leaders and their agencies are often sitting in ivory towers unaware of their audience’s beliefs.”

By Christina Ioannidis, Chief Engagement Officer, Aquitude, a boutique brand engagement consultancy which works with corporations to engage with their main stakeholders i.e. their employees and…

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5 steps for brands to survive in a female-powered future

By Faith Popcorn, futurist, author, founder and CEO of marketing consultancy BrainReserve Twenty years ago, I said a revolution is coming in which women would supersede…

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