GRIGORY LAVROV OF WARNER BROS. ON THE EVOLVING TALE OF CONNECTING WITH ARAB AUDIENCES
Grigory Lavrov, VP Marketing, Local Brands & Franchise Management in CEE & MENAT at Warner Bros. Discovery, on storytelling, fighting Arab stereotype, and innovative experiences.
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Warner Bros Discovery: Navigating the Evolving Landscape of Children’s Entertainment
By Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA
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Deep Dive Into the World of Arabic Infotainment
In the ever-evolving world of entertainment, more than 80% of viewers in the MENA region show a keen interest in watching Arabic shows. Communicate sits down with Jamie Cooke, General Manager of…
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