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war

After the storm: How war, budgets and AI are reshaping the GCC media landscape

What looked like a record year for GCC marketing turned into a reckoning. The USA-Iran conflict accelerated fault lines forming — from Saudi Arabia’s media repatriation…

THE-VIEW

Wego: Middle East travel demand held steady despite disruption

Travel searches in the Middle East held steady even as flight bookings fell sharply following airspace closures in late February, with destination rankings shifting as access…

NEWS

Rewiring retail marketing faces lingering post-war challenges

While war is a phenomenon the GCC retail sector is not used to dealing with, harsh economic environments are not unprecedented in the region. John Speers,…

NEWS

Middle East luxury sales may fall 50% amid conflict; wealth boom had fueled growth

The Middle East’s fast-growing luxury goods market could see a sharp short-term slowdown due to the ongoing conflict involving Iran, with a recent Bernstein Research report…

NEWS
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Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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