VMLY&R COMMERCE

Building that ‘Moment of Purchase’ for Today’s Consumer

VMLY&R’s leadership discusses with Communicate the importance of tapping into the true potential of commerce. The ongoing commercial revolution is reshaping the global commerce landscape at…

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Where is Commerce Headed?

In an exclusive interview to Communicate, Gemma Spence, Global Vice President for Transformation at VMLY&R Commerce decodes the rapidly evolving future of commerce, and how businesses,…

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VMLY&R Announces Merger with VMLY&R Commerce & GTB

The merger brings all the entities, VMLY&R, VMLY&R Commerce as well as GTB under one roof. Nick Walsh, who has been CEO for VMLY&R Commerce across…

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MENA Shines at Cannes Lions 2022

The region picked up a record two Grands Prix and many other awards.

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Branded

VMLY&R Commerce MENA’s Unique Ramadan Campaign For Americana

It’s ‘foul’, but not as you know it – VMLY&R Commerce's Ramadan campaign rejuvenates Fava beans as a staple in the kitchen in line with Americana's…

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On the Bridge Where Creativity Met Commerce

VMLY&R’s global leadership breaks down the ‘creative commerce’ approach and other significant factors that marketers need to pay attention to in an era of converging data…

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VMLY&R COMMERCE Announces Nazia Khan as the New Head of Growth for MENA

VMLY&R COMMERCE announces the appointment of Nazia Khan as Head of Growth for MENA. Khan will work closely with the CEO for the MENA region, Nick…

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The Young and the Restless

Maha El Hawari, Client Commerce Director at VMLY&R Commerce, sat with Communicate to discuss being in a strategic managerial role at just 30 and how younger…

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Creative Commerce, at the Intersection of Commerce and Culture

Manuel Bordé, Global Chief Creative Officer at VMLY&R Commerce, sat with Communicate to explain how creative commerce is so much more than e-commerce.

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