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Video Advertising

French Telecom Provider Orange & Publicis Groupe Reveal Latest Campaign for MENA Gamers

French telecommunications giant Orange spotlights African and Middle Eastern cultures in video games in its latest campaign '#MaxYourIdentity.'

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Likee Report: 91% of Football Fans Feel Sense of Community Through Short-Form Videos

The global short video platform, Likee compiled a report that analyzes the behavior and preferences of football viewers and fans featuring 1,215 respondents from 50 cities…

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Egyptian Tourism Board Pairs Live Weather and Video ads to Drive Travel Search Interest

  By Mohamed Elshamy - Industry Head, Egypt at Google Middle East and Alex Brunori - Head of Creative Works, the Middle East and North Africa,…

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4 Tips to Grow Your Business with Reels

By Anna Germanos, Head of CPG, Retail & E-commerce for MENA at Meta

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Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Saudi Arabia Launches Mawthooq Platform for Social Media Advertising

The platform was announced by the General Commission for Audiovisual Media, allowing social users and advertisers to obtain licenses to independently advertise on their social media…

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Tiktok Partners with UAE’s Media Regulatory Office to Raise Awareness for Digital Safety

An online safety video series launched by TikTok sees renowned creators from the world of stunts and online challenges highlight the risks in a real and relatable…

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Gary Vee Launches a Brand-New Production Studio

VaynerX, Gary Vaynerchuk’s holding company launches Eva Nosidam Productions

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Mercedes Removes Video Ad in China After Facing Backlash over Model’s Eye Makeup

Mercedes-Benz removed a video advertisement from a Chinese social media website, state media said, after the clip got swept up in a charged national debate over…

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How Creative Videos are Taking these MENA Travel and Tourism Brands to New Heights

Andreas Mielenhausen, Creative Lead and Marina Bonetti, Creative Strategy Lead at Google for the MENA, SSA and TR region describe how Travel and Tourism brands raise the…

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How to Navigate Video and TV in 2021

The year 2020 has been marked by massive transformation, and some advertisers have had to decrease or pull advertising budgets. The new report looks at the…

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How 3 brands and 1 mobile ad company are changing mobile video ads

Independent mobile advertising platform AdColony teamed up with three Unilever brands to run interactive mobile video campaigns in what the company claims to be a regional…

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74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So…

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Socialbakers launches video performance benchmark for social networks

Benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions, going beyond the simple measures available on social platforms…

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