UM MENAT - Communicate Online

UM MENAT

From Experiment to Advantage: Why Strategy Needs to Evolve Faster Than AI

John Tippins, Regional Strategy Director, UM MENAT, has contributed this op-ed exclusively for Communicate.

Chasing Virality Sugar Highs in a Low-Attention World

Virality can sell out a product. But can it sustain a brand? Asks Poonam Lakhani - Strategy Director at UM MENAT - in this exclusive op-ed…

Transparency in the storm: How the GCC managed crisis communication

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Trends

Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data