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Debunking Myths: The Real Value of Esports for Advertisers

By John Tippins – Regional Strategy Director, UM MENAT 

NEWS

UM MENAT Onboards Susana Tsui Fitzpatrick as CEO for UM UAE

Susana Tsui Fitzpatrick will be leading operations for the agency as CEO across UAE while reporting directly to Joe Nicolas, CEO, of UM MENAT.

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UM Announces Appointment of Hani Dajani as General Manager, KSA

Dajani brings to UM an impressive professional background spanning 24 years, with his most notable tenure at OMD MENA.

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UM MENAT Strengthens Leadership Team with Two Key Appointments

UM MENAT promotes James Dutton to Chief Product Officer and Mohammad Mannaa to CEO, KSA.

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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UM MENAT Elevates Global Expansion for Clients Through Google’s International Growth Agency Program

As a Google International Growth Partner, UM MENAT will enhance its international growth proposition by leveraging exclusive tools and resources to support clients in their global…

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UM MENAT Appoints John Tippins as Regional Director – Strategy

New senior hire to lead and scale UM’s strategy practice across the MENAT region.

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Social Commerce: Driving Our Present and Future

UM MENAT's latest study shares the nuts and bolts of social commerce today and how it continues to be a rapidly growing segment of e-commerce.    

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Case Study: L’Oréal & UM MENAT Utilize DV Authentic Brand Suitability to Drive Campaign Performance

DV Authentic Brand Suitability helped reduce ad block rates by 82% in L'Oréal Middle East campaign through their media partner, UM MENAT.

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MMA Smarties MENA Announces Winners for 2022

MMA announced the winners of the Smarties MENA Awards for 2022 in a star-studded gala ceremony held in The Rixos, Jumeirah Beach Residence, Dubai, last week. The…

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UM Presented a Global-First Brand Lift Study with TikTok

The agency showcased its latest research piece in partnership with TikTok to provide its clients with brand lift principles to maximize campaign efficiency across media and creativity.

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30 Under 30 2023: Rachel Sayegh

Manager - Integrated Planning at UM Dubai

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UM MENAT Appoints Pierre-Emmanuel Mahias as Regional Strategy Director

New senior hire to scale UM’s strategy practice that focuses on Futureproofing brands in the short- and long-term.

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How AR Fits Best in a Marketer’s Toolkit

A recent study commissioned by Mediabrands, UM MENAT, and Snap Inc. reveals how AR ads provide utility and help build deeper connections with consumers and reveals AR…

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