By John Tippins – Regional Strategy Director, UM MENAT
Susana Tsui Fitzpatrick will be leading operations for the agency as CEO across UAE while reporting directly to Joe Nicolas, CEO, of UM MENAT.
Dajani brings to UM an impressive professional background spanning 24 years, with his most notable tenure at OMD MENA.
UM MENAT promotes James Dutton to Chief Product Officer and Mohammad Mannaa to CEO, KSA.
As a Google International Growth Partner, UM MENAT will enhance its international growth proposition by leveraging exclusive tools and resources to support clients in their global…
New senior hire to lead and scale UM’s strategy practice across the MENAT region.
UM MENAT's latest study shares the nuts and bolts of social commerce today and how it continues to be a rapidly growing segment of e-commerce.
DV Authentic Brand Suitability helped reduce ad block rates by 82% in L'Oréal Middle East campaign through their media partner, UM MENAT.
MMA announced the winners of the Smarties MENA Awards for 2022 in a star-studded gala ceremony held in The Rixos, Jumeirah Beach Residence, Dubai, last week. The…
The agency showcased its latest research piece in partnership with TikTok to provide its clients with brand lift principles to maximize campaign efficiency across media and creativity.
Manager - Integrated Planning at UM Dubai
New senior hire to scale UM’s strategy practice that focuses on Futureproofing brands in the short- and long-term.
A recent study commissioned by Mediabrands, UM MENAT, and Snap Inc. reveals how AR ads provide utility and help build deeper connections with consumers and reveals AR…
