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Uae

YouTube launches shopping affiliate program in three MENA markets

YouTube has launched its Shopping affiliate program in Saudi Arabia, the United Arab Emirates and Egypt, allowing eligible creators to tag products in videos and earn…

NEWS

Louvre Abu Dhabi publishes book tracing a decade of collection-building

Louvre Abu Dhabi has unveiled Birth of a Collection, a new publication documenting the development of its collection over the past decade through 240 selected objects…

NEWS

UAE buyers show strong interest in autonomous cars: survey

Around 90% of consumers in the UAE would consider buying a vehicle with Level 3 autonomous-driving capabilities or higher, compared with 84% in China, 47% in…

NEWS

YouTube ranks as top platform for product reviews among Gen Z in Saudi Arabia, UAE: survey

YouTube has emerged as the top platform for product reviews and information among Gen Z viewers in Saudi Arabia and the UAE, with 88% of those…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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HYVE launches media agency in Dubai and Riyadh

HYVE, a new media agency, has launched operations in Dubai and Riyadh, bringing together strategy, paid and organic media, data, customer experience and artificial intelligence (AI)…

NEWS

“Snapchat is not just for Gen Z”: Antoine Challita on the UAE’s shopping audience

As White Friday, the Dubai Shopping Festival, Ramadan and the year-end gifting season approach, brands face a critical question: how do they influence shoppers before purchase…

INSIGHTS

Retail media is selling proof. Brands say they’re still waiting for all of it

At Precision Media’s first Retail Media Summit on Monday, the group’s leaders and their biggest brand partners argued that the region’s ad money will follow proof…

INSIGHTS

Drinkit launches UAE campaign featuring local artists and regional flavours

Drinkit has launched its “Proud to Grow in the UAE” campaign, featuring local artists, UAE-based brands and regional ingredients as the coffee chain marks four years…

NEWS

“You’re under-using it”: Jawad Hassan on why brands must rethink OOH

Outdoor advertising is growing, digital screens are transforming how campaigns are bought, and artificial intelligence is reshaping everything from media planning to pricing. Yet brands risk…

INSIGHTS

Red Bull signs UAE cricket all-rounder Aayan Afzal Khan

Red Bull has signed UAE cricketer Aayan Afzal Khan, a rising all-rounder who has made more than 75 international appearances and became the youngest player to…

NEWS

63% of UAE smartphone users expected to delegate tasks to AI agents by 2030: Ericsson

As many as 63% of smartphone users in the UAE are expected to delegate everyday tasks to artificial intelligence (AI) agents by 2030, as consumer adoption…

NEWS

Dubai sets new rules for outdoor ads, bans misleading claims and inappropriate imagery

Dubai Municipality has introduced new guidelines to regulate outdoor advertising across the emirate, setting standards for advertising language, promotional claims, images, clothing, digital displays and the…

NEWS

AI is changing how travellers choose destinations, tourism leaders say

Artificial intelligence is changing the way travellers discover destinations, compare hotels and plan holidays, prompting tourism marketers to rethink how they build visibility and influence decisions.…

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