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Uae

UAE invites global creatives to turn bold ideas into reality at Cannes Lions

The UAE Government Media Office partnered with the Cannes Lions International Festival of Creativity to launch a campaign inviting creatives, entrepreneurs and innovators from around the…

CANNES-LIONS

Plus500 appoints UAE finfluencer Muhammad Alamer as brand ambassador

Global multi-asset fintech company Plus500 has appointed Muhammad Alamer, one of the UAE’s first registered financial influencers (finfluencers), as its brand ambassador in the country. Alamer,…

NEWS

Momentum and Fanatics form UAE commercial gaming joint venture

Momentum Group and Fanatics have formed a strategic joint venture that combines Momentum’s licensed commercial gaming operations in the UAE with Fanatics’ technology, product capabilities and…

NEWS

Samsung launches UAE community initiative to promote creativity and active lifestyles

Samsung Gulf Electronics has launched a community-focused initiative across the UAE, partnering with local groups to encourage healthier, more active and creative lifestyles through its Galaxy…

BRANDS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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UAE bans social media accounts for children under 15, mandates age verification

The UAE Cabinet has issued a new resolution regulating children’s access to social media platforms, setting the minimum age for social media use at 15 years…

NEWS

Why the old marketing playbook no longer works in the UAE

Sahar Khan Ask any marketer who has been working in this region over the past two years and they will tell you the same thing: the…

THE-VIEW

Nadim Ghrayeb: MENA will reward integrated partners, not campaigns

As CEO of Leo Gulf, Nadim Ghrayeb believes the MENA advertising industry is entering a new era defined by quality growth rather than simple recovery. In…

CANNES-LIONS

Creative Media Authority highlights CNN Academy Abu Dhabi alumni success ahead of sixth edition

The Creative Media Authority (CMA) has highlighted a number of success stories from graduates of CNN Academy Abu Dhabi, showcasing the programme’s role in developing creative…

NEWS

UAE ad fraud declines on iOS and Android: report

The United Arab Emirates recorded a sharp decline in mobile advertising fraud across both iOS and Android platforms over the past year, but fraudsters are increasingly…

NEWS

UAE emerges as world’s most video-first podcast market: YouGov

Podcast advertising in the UAE is proving remarkably effective despite widespread ad-skipping, with nearly nine in ten consumers taking some form of action after hearing or…

INSIGHTS

Net-zero push gets boost with L’Oréal Middle East joining UAE climate pledge

L’Oréal Middle East has signed the UAE Climate-Responsible Companies Pledge with the Ministry of Climate Change and Environment (MOCCAE), reaffirming its commitment to the country’s Net…

NEWS

UAE shoppers redefining FMCG buying habits, says new study

Consumer behaviour in the UAE’s fast-moving consumer goods (FMCG) sector is increasingly being shaped by shopper mindsets rather than traditional demographic factors such as nationality or…

NEWS

Middle East consumer spending rises as shoppers seek value across channels: report

Consumer spending in the UAE and Saudi Arabia continued to grow in the first quarter of 2026 despite cautious sentiment, with shoppers increasingly seeking value across…

NEWS
Trends
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