Spotify has expanded its audiobook offering in the UAE with the launch of Audiobooks+, a monthly subscription that gives users access to 15 hours of audiobook…
Etisalat UAE has launched an AI-powered marketing platform to help small and medium-sized businesses (SMBs) plan, create, execute and optimise digital advertising campaigns without requiring dedicated…
Dubai’s Creators HQ has partnered with YouTube to train more than 1,000 content creators across the Middle East and North Africa (MENA) in using YouTube Shopping…
9Yards Communications has appointed Fadi Zeidan as head of media, effective November 2, as the UAE-based agency seeks to strengthen its media capabilities and expand its…
Sustainability is increasingly influencing how people in the UAE plan and experience their holidays, with nearly three-quarters of travellers now intentionally choosing more sustainable travel options,…
The way brands connect with younger consumers is changing. For Generation Z, engagement increasingly means doing something, experiencing something and sharing it with others, rather than…
Bayut has launched a new campaign, “Real Journeys with Bayut”, featuring personal accounts from users who have used the property platform to rent, buy or invest…
Dubai Basketball has partnered with Red Bull, naming the energy drink brand its Official Energy Drink Partner for the 2026-27 season as the club looks to…
Ramadan 2027 should start around the 8th of February. Most brands didn’t plan for it yet. Last Ramadan, for one of our clients, things were looking…
Dubai Chamber of Digital Economy has signed a Memorandum of Understanding (MoU) with Alibaba Cloud to accelerate the adoption of Agentic AI technologies among private sector…
The UAE exported AED452.8 billion (US$123.3 billion) in non-oil goods in the first half of 2026, up 23.9% on a year earlier. That international reach is…
The United Arab Emirates has emerged as one of the markets gaining access to advertising inside artificial intelligence (AI) assistants, with OpenAI opening its ChatGPT Ads…
The next chapter of retail marketing will be shaped by how effectively brands connect their digital understanding of customers with the physical experience they deliver. For…
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