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Uae

The UAE’s wardrobes are full. The next retail opportunity is already inside them

The fashion industry has traditionally been built around a simple idea: encourage people to buy more new products. Yet across the UAE, there is already an…

THE-VIEW

Meta launches new campaign positioning AI as a tool for human connection

Meta has unveiled its clearest brand campaign around artificial intelligence to date, launching a new 45-second film titled “The Future Is for Everyone” that positions AI…

NEWS

Why clear narratives will define the UAE’s next business leaders

Recent months have been a reminder that even the strongest markets are not immune to uncertainty. Shifting global economic conditions and regional geopolitical tensions have forced…

THE-VIEW

The creator economy is growing up and the UAE is leading the next chapter

TikTok says the future belongs to creators who think like entrepreneurs, while new RedSeer research reveals the platform is contributing AED 1.1 billion to the UAE…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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UAE embeds AI literacy into national strategy to boost workforce skills: Coursera

The UAE is embedding AI literacy into its national strategy to strengthen workforce skills, support responsible adoption of artificial intelligence and enhance economic competitiveness, according to…

NEWS

Communications is not the last mile of transformation 

Amel Osman Transformation without communications is corporate vandalism dressed up as strategy. It takes decisions made in boardrooms, drops them into organizations without context, and then…

THE-VIEW

UAE invites global creatives to turn bold ideas into reality at Cannes Lions

The UAE Government Media Office partnered with the Cannes Lions International Festival of Creativity to launch a campaign inviting creatives, entrepreneurs and innovators from around the…

CANNES-LIONS

Plus500 appoints UAE finfluencer Muhammad Alamer as brand ambassador

Global multi-asset fintech company Plus500 has appointed Muhammad Alamer, one of the UAE’s first registered financial influencers (finfluencers), as its brand ambassador in the country. Alamer,…

NEWS

Momentum and Fanatics form UAE commercial gaming joint venture

Momentum Group and Fanatics have formed a strategic joint venture that combines Momentum’s licensed commercial gaming operations in the UAE with Fanatics’ technology, product capabilities and…

NEWS

Samsung launches UAE community initiative to promote creativity and active lifestyles

Samsung Gulf Electronics has launched a community-focused initiative across the UAE, partnering with local groups to encourage healthier, more active and creative lifestyles through its Galaxy…

BRANDS

UAE bans social media accounts for children under 15, mandates age verification

The UAE Cabinet has issued a new resolution regulating children’s access to social media platforms, setting the minimum age for social media use at 15 years…

NEWS

Why the old marketing playbook no longer works in the UAE

Sahar Khan Ask any marketer who has been working in this region over the past two years and they will tell you the same thing: the…

THE-VIEW

Nadim Ghrayeb: MENA will reward integrated partners, not campaigns

As CEO of Leo Gulf, Nadim Ghrayeb believes the MENA advertising industry is entering a new era defined by quality growth rather than simple recovery. In…

CANNES-LIONS
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