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Uae

Beyond the billboard: How the UAE turned Cannes into an invitation for the world’s boldest ideas

At Cannes Lions myriad ideas compete for attention. But behind every winning campaign are countless others that never make it out of the meeting room. Ideas…

INSIGHTS

Botim, Mastercard launch UAE’s first all-in-one card using One Credential

UAE fintech platform Botim has partnered with Mastercard to launch Mastercard One Credential, an all-in-one card solution that allows eligible cardholders to access multiple payment options…

BRANDS

M+C Saatchi Group Middle East named creative agency partner for Ras Al Khaimah Tourism Development Authority

M+C Saatchi Group Middle East has been appointed as the creative agency partner for Ras Al Khaimah Tourism Development Authority (RAKTDA) following a competitive multi-stage pitch…

NEWS

Aramex earns Great Place to Work recognition in UAE, Saudi Arabia, Egypt, India

Aramex has been certified as a Great Place to Work® in four key markets after an independent employee survey found high levels of trust, pride and…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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US export policy shift opens new chapter for UAE’s AI ambitions

The United States’ decision to significantly ease export controls on the United Arab Emirates is expected to accelerate the Gulf nation’s push to become a global…

INSIGHTS

Why great ideas die before they reach the customer

I once sat in a marketing review and watched a strong idea become a forgettable one. No one rejected it. The senior leader looked unconvinced, and…

THE-VIEW

Europe’s ‘internet kill switch’ fears could become a wake-up call for the Gulf

Europe’s growing concern that the United States could theoretically disrupt access to critical digital services is likely to resonate beyond the continent, prompting Gulf countries to…

INSIGHTS

The UAE’s wardrobes are full. The next retail opportunity is already inside them

The fashion industry has traditionally been built around a simple idea: encourage people to buy more new products. Yet across the UAE, there is already an…

THE-VIEW

Meta launches new campaign positioning AI as a tool for human connection

Meta has unveiled its clearest brand campaign around artificial intelligence to date, launching a new 45-second film titled “The Future Is for Everyone” that positions AI…

NEWS

Why clear narratives will define the UAE’s next business leaders

Recent months have been a reminder that even the strongest markets are not immune to uncertainty. Shifting global economic conditions and regional geopolitical tensions have forced…

THE-VIEW

The creator economy is growing up and the UAE is leading the next chapter

TikTok says the future belongs to creators who think like entrepreneurs, while new RedSeer research reveals the platform is contributing AED 1.1 billion to the UAE…

INSIGHTS

UAE embeds AI literacy into national strategy to boost workforce skills: Coursera

The UAE is embedding AI literacy into its national strategy to strengthen workforce skills, support responsible adoption of artificial intelligence and enhance economic competitiveness, according to…

NEWS

Communications is not the last mile of transformation 

Amel Osman Transformation without communications is corporate vandalism dressed up as strategy. It takes decisions made in boardrooms, drops them into organizations without context, and then…

THE-VIEW
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