Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion in 2021,…
Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention since taking over as head of ad sales at Fox…
JCDecaux SA, the global outdoor advertising company, has announced that it has signed with its Emirati partner, DXB Media Advertising, a new street furniture contract in…
Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies and local…
Ziad Issa, Ipsos Connect MENA’s vice-president of media research, on why print isn’t dead…just yet We are undeniably living in an era when digital and social…
The Western Union Company has launched a global program to mark the unveiling of their re-branded marketing platform, ‘This is WU’. The new program ‘WU Wish’ will…
UAE based social media and digital marketing service provider Dubai Media Network (DMN) says that the ability of social media to amplify word-of-mouth marketing has been…
Continuing a history of special-edition bottles capitalizing on big events, Coca-Cola on Wednesday is introducing 18 mini-bottles in Brazil to commemorate soccer’s World Cup there…
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