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Streaming

Netflix claims $325bn impact, highlights Arab world reach

Netflix said on Tuesday that its productions have contributed more than $325 billion to the global economy over the past decade, including in the Arab World,…

NEWS

Tod pushes personalized viewing to reshape sports streaming in MENA

If 2026 is going to be the year media and entertainment truly bend to the audience, John-Paul McKerlie, VP of Marketing and Sales at Tod MENA,…

BRANDS

Paramount raises bid for Warner Bros Discovery as streaming battle intensifies

Paramount Skydance has submitted a higher takeover offer for Warner Bros Discovery, escalating a bidding war with Netflix for control of one of Hollywood’s largest film…

NEWS

CES 2026: Disney Unveils AI-Driven Ad Stack to Boost Sports and Streaming Impact

The Walt Disney Company has announced a new AI-powered advertising stack at CES 2026, aimed at delivering stronger performance and accountability across its global portfolio of…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Shahid becomes MBC Shahid as group aligns streaming with broadcast strategy

Shahid, the Middle East’s most-watched Arabic streaming platform, has officially rebranded as MBC Shahid, a move by its owner MBC Group to align the service more…

NEWS

Streaming platforms notch strong November as holiday sign-ups jump

Streaming platforms posted a sharp surge in subscriber sign-ups during the year-end holiday period, with November emerging as one of the strongest months of 2025, according…

NEWS

AVOD Market to Touch $218 Billion by 2033 as Free Streaming Gains Momentum

The global Advertising-Based Video On Demand (AVOD) market is projected to grow sharply, reaching USD 218.31 billion by 2033, up from USD 54.14 billion in 2025,…

NEWS

Is TV dead? No, it’s just getting a digital makeover

“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as OTT, connected TV (CTV), and on-demand live video delivered via apps…

NEWS

Netflix bid for Warner Bros Discovery signals push to dominate content production

The deal would bulk up Netflix’s already considerable content production capabilities and secure premium assets like HBO and Warner Bros studios. Streaming giant Netflix has made…

NEWS

beIN MEDIA GROUP showcases AI-enabled broadcasting at inaugural MWC Doha

beIN STREAM represents a significant departure from traditional broadcasting infrastructure. The subscription-based service utilises dedicated streaming devices and moves all processing to the cloud.

NEWS

Amazon University Esports and Shahid partner to Enhance Esports Gamers’ Experiences in KSA

The global technological and educational project joins hands with the Saudi-based Arabic content streaming platform.

NEWS

COVID-19 Causes Digital Consumption To Rise By Over 30%, Forming New And Lasting Consumer Habits

Data from WARC cements the belief that the new consumer media habits are here to stay for good.

NEWS

How Should The MENA Region Approach The Shift In Digital Entertainment?

PwC and Strategy& published a new report that studies in detail the shift to digital entertainment in the region.

NEWS
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