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Streaming

Tod pushes personalized viewing to reshape sports streaming in MENA

If 2026 is going to be the year media and entertainment truly bend to the audience, John-Paul McKerlie, VP of Marketing and Sales at Tod MENA,…

BRANDS

Paramount raises bid for Warner Bros Discovery as streaming battle intensifies

Paramount Skydance has submitted a higher takeover offer for Warner Bros Discovery, escalating a bidding war with Netflix for control of one of Hollywood’s largest film…

NEWS

CES 2026: Disney Unveils AI-Driven Ad Stack to Boost Sports and Streaming Impact

The Walt Disney Company has announced a new AI-powered advertising stack at CES 2026, aimed at delivering stronger performance and accountability across its global portfolio of…

NEWS

Shahid becomes MBC Shahid as group aligns streaming with broadcast strategy

Shahid, the Middle East’s most-watched Arabic streaming platform, has officially rebranded as MBC Shahid, a move by its owner MBC Group to align the service more…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Streaming platforms notch strong November as holiday sign-ups jump

Streaming platforms posted a sharp surge in subscriber sign-ups during the year-end holiday period, with November emerging as one of the strongest months of 2025, according…

NEWS

AVOD Market to Touch $218 Billion by 2033 as Free Streaming Gains Momentum

The global Advertising-Based Video On Demand (AVOD) market is projected to grow sharply, reaching USD 218.31 billion by 2033, up from USD 54.14 billion in 2025,…

NEWS

Is TV dead? No, it’s just getting a digital makeover

“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as OTT, connected TV (CTV), and on-demand live video delivered via apps…

NEWS

Netflix bid for Warner Bros Discovery signals push to dominate content production

The deal would bulk up Netflix’s already considerable content production capabilities and secure premium assets like HBO and Warner Bros studios. Streaming giant Netflix has made…

NEWS

beIN MEDIA GROUP showcases AI-enabled broadcasting at inaugural MWC Doha

beIN STREAM represents a significant departure from traditional broadcasting infrastructure. The subscription-based service utilises dedicated streaming devices and moves all processing to the cloud.

NEWS

Amazon University Esports and Shahid partner to Enhance Esports Gamers’ Experiences in KSA

The global technological and educational project joins hands with the Saudi-based Arabic content streaming platform.

NEWS

COVID-19 Causes Digital Consumption To Rise By Over 30%, Forming New And Lasting Consumer Habits

Data from WARC cements the belief that the new consumer media habits are here to stay for good.

NEWS

How Should The MENA Region Approach The Shift In Digital Entertainment?

PwC and Strategy& published a new report that studies in detail the shift to digital entertainment in the region.

NEWS

Netflix Takes Some Notes From TikTok

Netflix has taken a bite out of the TikTok playbook on how to keep people hooked on the app.

NEWS
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