As audiences shift from linear television to ad-supported streaming, brands are looking beyond conventional advertising spots to build lasting consumer connections through premium content, entertainment partnerships…
Netflix said on Tuesday that its productions have contributed more than $325 billion to the global economy over the past decade, including in the Arab World,…
If 2026 is going to be the year media and entertainment truly bend to the audience, John-Paul McKerlie, VP of Marketing and Sales at Tod MENA,…
Paramount Skydance has submitted a higher takeover offer for Warner Bros Discovery, escalating a bidding war with Netflix for control of one of Hollywood’s largest film…
The Walt Disney Company has announced a new AI-powered advertising stack at CES 2026, aimed at delivering stronger performance and accountability across its global portfolio of…
Shahid, the Middle East’s most-watched Arabic streaming platform, has officially rebranded as MBC Shahid, a move by its owner MBC Group to align the service more…
Streaming platforms posted a sharp surge in subscriber sign-ups during the year-end holiday period, with November emerging as one of the strongest months of 2025, according…
The global Advertising-Based Video On Demand (AVOD) market is projected to grow sharply, reaching USD 218.31 billion by 2033, up from USD 54.14 billion in 2025,…
“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as OTT, connected TV (CTV), and on-demand live video delivered via apps…
The deal would bulk up Netflix’s already considerable content production capabilities and secure premium assets like HBO and Warner Bros studios. Streaming giant Netflix has made…
beIN STREAM represents a significant departure from traditional broadcasting infrastructure. The subscription-based service utilises dedicated streaming devices and moves all processing to the cloud.
The global technological and educational project joins hands with the Saudi-based Arabic content streaming platform.
Data from WARC cements the belief that the new consumer media habits are here to stay for good.
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