Publicis Media merges Spark Foundry and Blue 449
Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark’s global brand president Chris Boothe. With this move, the new network…
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Mars consolidates global media planning and buying with MediaCom
Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and buying duties…
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Starcom Egypt wins Etisalat Misr account
Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a year, Starcom…
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