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Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS

AI spending projected to reach $2.59 trillion in 2026: Gartner

Worldwide spending on artificial intelligence is projected to rise 47% year over year to $2.59 trillion in 2026, according to research and advisory firm Gartner, as…

NEWS

Global influentials shape consumer spending decisions: Ipsos study

The world’s highest earners and business leaders continue to exert significant influence over consumer behaviour, with 80% of so-called “Global Influentials” saying they actively shape the…

NEWS

Global marketing spending surges on event demand: PQ Media forecast

New forecasts from PQ Media covers the Middle East-Africa region and three other geographic regions. Global advertising and marketing spending is expected to accelerate sharply in…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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