The global advertising market entered 2026 facing a strange paradox. On one hand, marketers are navigating severe geopolitical instability, persistent inflation, supply chain disruptions, trade restrictions,…
Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…
Worldwide spending on artificial intelligence is projected to rise 47% year over year to $2.59 trillion in 2026, according to research and advisory firm Gartner, as…
The world’s highest earners and business leaders continue to exert significant influence over consumer behaviour, with 80% of so-called “Global Influentials” saying they actively shape the…
New forecasts from PQ Media covers the Middle East-Africa region and three other geographic regions. Global advertising and marketing spending is expected to accelerate sharply in…
Gross monitored advertising expenditure across the GCC crossed $8.6 billion between December 2024 and November 2025, underscoring the region’s continued status as one of the most…
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