Snapchat - Communicate Online
Snapchat

“Snapchat is not just for Gen Z”: Antoine Challita on the UAE’s shopping audience

As White Friday, the Dubai Shopping Festival, Ramadan and the year-end gifting season approach, brands face a critical question: how do they influence shoppers before purchase…

INSIGHTS

Snapchat launches friends-only content sharing for users under 16

Snapchat has introduced a new content-sharing experience for users aged 13–15, allowing them to create, save and share Stories and Spotlight videos in a space visible…

NEWS

At Cannes Lions, Snapchat urges marketers to rethink the age of attention

Snapchat used its Cannes Lions stage to unveil Reset Velocity™, new proprietary research arguing that consumer conversations about brands are accelerating away from public, performative feeds…

NEWS

Snapchat campaigns deliver lower costs across marketing funnel

Snap Inc. and Publicis Media Middle East released a joint whitepaper on Monday examining Snapchat’s advertising performance across major brands in the Middle East and North…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
+

85% Saudis Want Brands in Their DMs? Snapchat Study Reveals a Big Shift

Snap Inc. has unveiled new research in partnership with MCN media agency brands, revealing that one-to-one visual conversations are rapidly transforming how brands connect with consumers…

NEWS

Chopard, BOSS digital boutiques at Snapchat’s luxury AR ‘Winter Village’

The Snapchat Winter Village will be available in the Middle East, France, the US, the UK, Germany, the Nordics, and Benelux. Snapchat has unveiled its first…

NEWS

Snap Inc. Research Reveals Qataris are amongst the most digitally-engaged in the GCC

New findings reveal how Qatar’s Snapchatters are driving digital behavior in the region.

NEWS

Publicis Groupe Middle East and Snapchat Launch Youth Studio: a Hub that Replaces Youth Myths with Real Insights Across the GCC

Publicis Groupe Middle East has launched Youth Studio, a first-of-its-kind hub designed to help brands better understand and engage with Gen Z and Gen Alpha (Gen…

NEWS

Snapchat and Publicis Media New Research on the Future of Shopping in Saudi Arabia

Social platforms, immersive tech and cultural influencers are redefining how Saudis shop across key lifestyle categories

NEWS

Snapchat Relaunches Family Hub to Support Safer Digital Experiences for Teens and Parents

Revamped digital safety platform offers new tools, content, and resources.

NEWS

Snapchat delivered a 14% higher ROI than the grouped channel average, achieving roughly twice the average ROI of other social platforms.

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above the Annalect’s media average benchmark.

NEWS

DENSTU’S ARABIC ATTENTION STUDY HIGHLIGHTS SNAPCHAT’S UNIQUE ROLE IN CAPTURING CONSUMER ATTENTION

Dentsu MENA has today released new insights from its "Unlocking the Currency of Attention KSA" study, showcasing Snapchat's powerful role in capturing and retaining audience attention…

NEWS

Snapchat & Kearney Report: Saudi Retailers Have Yet to Catch Up with the Kingdom’s Innovation Pace

In an exclusive interview, Dina Al Sabbagh, Global Research and Insights Lead at Snap Inc., explains to Communicate why retailers in the Kingdom need to focus…

NEWS
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data