How brands can win in the age of AI
By Ahmad Badr, strategy director, Siegel+Gale London There was a point in time when brands were the aspiration, but in our new world, brands have become…
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How are B2B brands relevant to consumers?
International branding agency Siegel gale released a report titled B2B Now. “Most business-to-business companies (B2Bs) still debate the ultimate business benefit of building a strong brand that everyday…
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