Saudia connects travel rewards with authentic cultural discovery
To encourage travellers to engage more deeply with Saudi Arabia’s cultural landscape, Saudia launched ‘Let It Fly’, a luggage-sticker initiative that rewards passengers for purchasing locally…
CANNES-LIONS
A hospital campaign explores loneliness through silent emotional storytelling
Most hospital campaigns focus on expertise, technology, or medical outcomes. ‘Never Alone’, created by Saatchi & Saatchi for the King Faisal Specialist Hospital and Research Centre,…
CANNES-LIONS
