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Roi

Agentic AI accelerates conversion and market speed

The GCC presents a formidable economic landscape for technology applications like AI, enjoying an average GDP per capita exceeding $70,000. Artificial Intelligence (AI) is today an…

INSIGHTS

Show me the money!

As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI beyond hype. By Hadi Khatib In 2025, the traditional link between…

NEWS

Digital marketing: Cash cow or money pit?

Agencies are consolidating and restructuring their business models to navigate technological and economic shifts. When Omnicom acquired IPG, it created a massive global ad holding company,…

NEWS

A brave new retail era: Partnering for AI-powered, ROI-generating experiences

By Hadi Khatib A 2025 report by Mckinsey said that GenAI and advanced personalization are no longer theoretical data projections, but rather mainstream revenue drivers. Retailers…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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