The GCC presents a formidable economic landscape for technology applications like AI, enjoying an average GDP per capita exceeding $70,000. Artificial Intelligence (AI) is today an…
As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI beyond hype. By Hadi Khatib In 2025, the traditional link between…
Agencies are consolidating and restructuring their business models to navigate technological and economic shifts. When Omnicom acquired IPG, it created a massive global ad holding company,…
By Hadi Khatib A 2025 report by Mckinsey said that GenAI and advanced personalization are no longer theoretical data projections, but rather mainstream revenue drivers. Retailers…
Last month, SaaS mobile marketing and attribution platform, AppsFlyer announced the launch of its unique Return-On-Investment (ROI) measurement suite. To understand the tool’s application, Communicate speaks…
By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and can see…
During my two and a half years at RBBi and throughout my 15-year career before that, I have seen that several clients tend to skip…
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