A brave new retail era: Partnering for AI-powered, ROI-generating experiences
By Hadi Khatib A 2025 report by Mckinsey said that GenAI and advanced personalization are no longer theoretical data projections, but rather mainstream revenue drivers. Retailers…
NEWS
Why Your Business Needs a ROI Investment Suite
Last month, SaaS mobile marketing and attribution platform, AppsFlyer announced the launch of its unique Return-On-Investment (ROI) measurement suite. To understand the tool’s application, Communicate speaks…
NEWS
