July 19, 2023
ASDA BCW Unveils Results for its 15th Annual Youth Survey
Findings highlight stark divide in the perceptions of youth in the GCC states compared with their counterparts in North Africa and Levant
Research
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Read moreApril 7, 2023
Mobile App Install Fraud Exposure in 2022 Increased 157% YoY to Reach $5.4 Billion, AppsFlyer Report
In the UAE, travel, finance, and shopping were worst hit by mobile app install fraud while gaming demonstrated impressive resilience.
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January 25, 2022
Meta Announces New Supercomputer for AI Research
Introducing the AI Research SuperCluster — a cutting-edge AI supercomputer for AI research
Read moreDecember 26, 2021
AI Ranks First Among Most Discussed Technologies in 2021
Digital and technology strategy organizations Walkme and Buzzsumo reveal the results of a collaborated study that identifies the technologies most discussed online in 2021.
Read moreDecember 21, 2021
The Global Capability Framework Reveals First UAE Project Report
A first-of-its kind research published in the UAE decoded the many characteristics PR and communications professionals across three stakeholder groups.
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November 29, 2021
Companies in MEA Need to Overcome Barriers to Unlock Value of 5G
A joint study conducted by Microsoft and Accenture finds that 87% of executives expect 5G to have a major impact on their business and…
Read moreNovember 23, 2021
Enthusiasm for the Holiday Shopping Season Has Returned
Global Black Friday study reveals UAE & KSA shoppers are among the highest spenders.
Read moreNovember 15, 2021
Bayt.com survey: Over 9 in 10 MENA Professionals Insist their Job Requires Innovation and Creativity
92% believe that creativity can be acquired and learned.
Read moreOctober 24, 2021
First-Ever DEI Census Reveals Major Challenges around Family Status, Age, Gender, Ethnicity, and Disability
Marketing still outperforms many other industries globally on DEI.
Read moreOctober 24, 2021
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
WARC publishes “Global Advertising Trends: The Investment Gap” report.
Read moreOctober 20, 2021
A Whopping 71% of Parents in Saudi Arabia Are on Snapchat
In study by Kantar and Snap Inc., 80% of parents on Snapchat say that advertising on the platform influences their purchase decisions, and almost…
Read moreSeptember 22, 2021
Wunderman Thompson Launches ‘Into the Metaverse’
Report is adland’s first metaverse road map.
Read moreFebruary 9, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network’s Media Responsibility Push
Media responsibility principles officially adopted by the 4As and Media Responsibility Index endorsed by the Global Alliance for Responsible Media (GARM), continuing the initiative’s…
Read moreNovember 12, 2020
Six Trends That Will Shape Social Media in 2021
We Are Social unveils the latest edition of its annual trends report, Think Forward 2021.
