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Research

What Is the Consumer of the Future Buying?

By Mazen Nahawi Somewhere between the funnel graphics we still draw in strategy decks and the way people actually decide what to believe, buy and support,…

THE-VIEW

62% of B2B tech CMOs lack resources to compete in AI era: Survey

Chief marketing officers (CMOs) at B2B technology firms are increasingly falling behind in the fast-moving world of artificial intelligence, according to a new report, with 62%…

INSIGHTS

7 in 10 global news consumers say international news is more important than ever: CNN study

CNN International Commercial has released findings from a new global research study showing that audiences across the world are placing greater value on international news amid…

NEWS

Platformance Releases Summer Report Reframing the GCC’s Quietest Quarter as a Strategic Window for Growth

 For years, many marketers have scaled back during summer in the GCC, assuming audiences are elsewhere and media effectiveness drops. Platformance’s new report suggests that view…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Retail Efficiency Rewritten: New AI Tools Demand a Second Look at Your Costs, Bain & Company Brief Says

Bain & Company’s latest retail briefing, Retail Efficiency Rewritten: New AI Tools Demand a Second Look at Your Costs, showing that advances in technology offer retailers…

NEWS

TERRY KANE, MANAGINING DIRECTOR, MEA OF THE TRADE DESK ON OMNICHANNELS AND HOW THEY RETAIN ATTENTION

Terry Kane, Managing Director, Middle East & Africa, The Trade Desk on ominchannels, their definition and them being “more than the sum of their parts”.

NEWS

ASDA BCW Unveils Results for its 15th Annual Youth Survey

Conducted by SixthFactor Consulting, the survey sheds light on the opinions of Arab youth in the MENA region, with the overall theme being ‘Living a New…

NEWS

Mobile App Install Fraud Exposure in 2022 Increased 157% YoY to Reach $5.4 Billion, AppsFlyer Report

In the UAE, travel, finance, and shopping were worst hit by mobile app install fraud while gaming demonstrated impressive resilience.

NEWS

Earned Effect Study Explores the Impact of Campaigns that Earn Coverage and Conversation on Business Performance

The new study was conducted by The Weber Shandwick Collective in partnership with the IPA.

NEWS

Vice Media Group Unveils State of Arab Youth Survey

Survey provides deep insights into the current mindsets, aspirations, and behaviors of youth in MENA.

NEWS

Snap Inc., PwC, and RLC Whitepaper Unveils the Role of Immersive Tech in Transforming the Retail Industry in KSA

Almost all Gen Z and Millennials in Saudi Arabia will be frequent AR users by 2025.

NEWS

Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs, Says New AppsFlyer Report

More gaming app marketers to prioritize profits over growth in 2023 as economic uncertainty impacts the market.

NEWS

LinkedIn Research Explores Challenges Faced by CMOs Amidst Economic Uncertainty

Platform shares insights from around the world and MENA.

NEWS
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