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Report

From ‘Add to Cart’ to ‘Convince Me’: New TikTok report signals retail shake-up

A new global trends report by TikTok points to a decisive shift in consumer behaviour, with audiences moving away from impulse-driven “little treat” spending toward more…

INSIGHTS

Global ad leaders boost AI, entertainment spend: dentsu report

Global marketing leaders are rapidly reshaping their strategies as artificial intelligence becomes a core responsibility alongside revenue growth and customer satisfaction, according to a new report…

AGENCIES

Back to basics: European CMOs pivot to branding over AI hype for 2026

LONDON — In a sharp departure from the tech-first fervor of recent years, Europe’s top marketing executives are making branding their number one priority for 2026.…

INSIGHTS

LinkedIn Explains How B2B Marketers Must Focus on Building “Collective Confidence”

LinkedIn's latest study finds how 9 in 10 B2B marketing leaders are optimistic to drive revenue in the year ahead. With that stated, ahead of the…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Bain & Company: 70% of the MENA Region’s Emissions Fall Under Net-zero Pledges

In collaboration with the Word Economic Forum, Bain & Company Middle East has shared insights on the role of SMEs and suppliers in the MENA region's decarbonization efforts.

NEWS

Exploring the Creative Ad Landscape in the Era of AI

AppsFlyer's latest report reveals key insights about the intersection of AI, user-generated content, and the quest for the 'creative winner' in the complex world of digital advertising.

NEWS

GfK Report: Insights into UAE Consumer Behavior and Priorities

The Global Consumer Outlook Report 2024 sheds light on the top concerns of UAE consumers and explores trends and insights that shape the consumer landscape.

NEWS

Gaming Negatively Affects Gamers in the UAE More Than the Global Public

Ithra’s Digital Wellbeing Global Report reveals insights under six key global themes: Balance, AI, Social Media, Gaming, Work, and Regulations.

NEWS

YouGov: UAE Residents Are Spending Fewer Hours Watching TV

A new report by YouGov reveals changes in the media consumption habits of UAE residents in the last couple of years.

NEWS

Dubai Lynx Launches its Annual Creativity Report

Expanded rankings across networks, companies, and agencies set the benchmark for MENA.

NEWS

Tomorrow’s Commerce: Top Trends to Transform Retail Beyond 2024

Commerce and technology experts from VML weigh in on the future of retail and how consumers buy and transact with the rise of social commerce, the…

NEWS

Havas Middle East’s New ‘Joyful Frugality’ Prosumer Report Reveals Insights into Consumer Trends in the Region

81% of prosumers in the UAE and 91% in KSA expressed a desire for a frugal world, reflecting a significant move towards a more mindful and sustainable…

NEWS

New Study Reveals UAE Consumer Fury as Brands Fail to Deliver Seamless Digital Experiences

Consumer expectations for digital experiences continue to soar, with 71% of UAE consumers stating that their expectations are far higher now than they were two years…

NEWS
Trends
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