What’s particularly striking about Invest Bank’s approach is our understanding that rebranding during transformation isn’t risky but strategic, writes Humaida Al Khalsan. When Invest Bank’s leadership…
Ellyse Management, a luxury brand consultancy and communications agency, has rebranded to Maison Ellyse.
Following a collaboration over two years, the rebrand spans across strategy, design, internal culture, and brand experience, and encompasses every Decathlon touchpoint: revitalizing the visual identity,…
By Adam Taylor, Head of Marketing, IFZA
Last month, Nakheel took to Twitter to unveil its brand-new identity. With this announcement, the master developer also revealed its position on the Dubai 2040 Urban…
e& (formerly known as Etisalat Group) today unveiled “Etisalat by e&” as the new brand identity for Etisalat UAE in line with the group’s recent positioning as the…
New philosophy refreshes Coca-Cola’s promise to unite and uplift people while embracing unique moments of magic
The brand’s new identity is inspired by its customers, and by homes across the region offering customers new trends and styles.
Global Media Network, Mindshare has rebranded its logo were the words ‘mind’ and ‘share’ are split with a new font and colour palette.
Known for the supply of 90% of the wire and cable requirements at Expo 2020, Ducab Group will now focus on providing ‘Energy for change’ underscored…
Updated brand identity has been designed with digital, motion, and audio capabilities in mind.
By Alpha Ba, Head of Marketing, European Brands at Stellantis ME
UAE is one of the first markets globally to roll out the brand evolution, reflecting Visa’s commitment to the growth of digital commerce in the Emirates.
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