Politicians, business leaders and celebrities are increasingly bypassing traditional outlets altogether, opting instead to speak directly to sympathetic podcasters, YouTubers or social media personalities, a Reuters…
A new report by DoubleVerify and IAB Europe reveals the need for greater transparency and media quality verification in the European CTV market.
Pubmatic looks at where publishers currently stand as the demise of third party cookies looms near.
Deceptive advertising is spreading rapidly online and threatening the revenue of publishers. How can we solve it?
Powerinbox releases a new guide that provides insights for publishers on how to take back control of their audience strategies and maximize their revenue potential.
A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards media companies. Because its core objective remains to allow users…
The Interactive Advertising Bureau (IAB) announced on October 2nd, the start of a new study aiming to evaluate comprehensively the actual size of the region’s digital…
Google is closing a loophole that revealed when people were browsing in “incognito” mode, but the fix will leave some publishers defenseless against a certain breed…
By Elías Jabbe Twitter celebrated the regional launch of its global #StartWithThem and #TwitterFronts initiatives in March and April in both Dubai and Riyadh. Following its…
By Alfonso De Gaetano, Director – Global Partnerships Emerging Markets at Google The news publishing business is facing a challenging and complex reality. First, people are consuming…
Publishers have many reasons to be unhappy with the walled gardens of Facebook but most recently they have been upset with Google’s moves as part of…
There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word is ‘fake…
In October 2017, Facebook announced that it is testing an “Explore Feed” for brands based on feedback that users would like to see more of family…
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