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Public Relations

World PR Day: PR Has Evolved But it is Still Rooted in People

On the World PR Day, Sharan Sunner Managing Director at Seven Media, writes this exclusive for Communicate about the evolution of PR and how - not…

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Amel Osman on the Middle Management in PR: The Lost Tier We Can’t Afford to Ignore

The public relations industry in the GCC is no stranger to change. With ambitious national visions, fast-moving private sector clients, and a region constantly repositioning itself…

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Baha Hamadi on the PR genius of President Trump

In an exclusive piece, Baha Hamadi, Managing director of Keel Comms argues that image is currency, bold moves carry more weight than elegant rhetoric, however, messaging…

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TISH TASH BECOMES A CONSUMER AND DATA-DRIVEN POWERHOUSE

TishTash, has announced its transformation into a consumer-driven powerhouse with a revamped structure in response to the evolving needs of consumers and businesses in the GCC. 

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Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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LARA GEADAH: PERFORMANCE-BASED MODELS ARE THE FUTURE OF PR

In an exclusive op-ed for Communicate Lara Geadah, Founder and CEO of Cameo Communications argues as to why retainer is no longer what works in PR…

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EMPYRE COMMUNICATIONS EXPANDS ITS PORTFOLIO WITH MAJOR ACCOUNT WINS

The Dubai-based PR agency adds ME by Meliá Dubai, Rixos Al Mairid Ras Al Khaimah, BCH:CLB, and Avlu to its growing portfolio.

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How to NOT be a Pushy PR Professional

Lara Geadah, Founder of Dubai-based independent PR agency - Cameo Comms discusses how being too pushy can jeopardize your PR efforts.   

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WPP Announces Official Launch of Global Communications Group – Burson

Operating under WPP, Burson is the global communications powerhouse built to create value for clients through reputation. The group brings under its global umbrella - BCW…

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Reshaping Communication Ethics in the Digital Era

By Baha Hamadi, Founder & Managing Director, Keel Comms

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TishTash Launches New Corporate Communications Division

TEN by TishTash marks a consolidation of corporate clients looking for new ways of integrating storytelling and authenticity to match modern PR objectives and profiling.

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Revolutionizing Public Relations: Charting the Future Through 2024 Trends

By Tanu Chopra, Founder and Chief Storyteller, Hope Founderz

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PRCA MENA’s ‘Value in PR’ Report: From Navigating Reputation and Crisis to Financial Trends in the MENA Region

The report was conducted by YouGov on behalf of PRCA MENA and surveyed 714 respondents from 11 different MENA markets.

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Sunil John to Leave Asda’a BCW

PR and marketing veteran, Sunil John will be stepping down from his current role as the President of Asda’a BCW. Leadership for the Middle East region…

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