July 16, 2025
World PR Day: PR Has Evolved But it is Still Rooted in People
“PR is a dying industry.” It’s something I hear often. But the reality is very different. Yes, the industry has changed, but it’s far…
Public Relations
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Read moreJune 4, 2025
Amel Osman on the Middle Management in PR: The Lost Tier We Can’t Afford to Ignore
The public relations industry in the GCC is no stranger to change. With ambitious national visions, fast-moving private sector clients, and a region constantly…
Read moreMarch 5, 2025
EMPYRE COMMUNICATIONS EXPANDS ITS PORTFOLIO WITH MAJOR ACCOUNT WINS
The Dubai-based PR agency adds ME by Meliá Dubai, Rixos Al Mairid Ras Al Khaimah, BCH:CLB, and Avlu to its growing portfolio.
Read moreJuly 4, 2024
How to NOT be a Pushy PR Professional
Lara Geadah, Founder of Dubai-based independent PR agency – Cameo Comms discusses how being too pushy can jeopardize your PR efforts.
Read moreJune 13, 2024
WPP Announces Official Launch of Global Communications Group – Burson
Operating under WPP, Burson is the global communications powerhouse built to create value for clients through reputation. The group brings under its global umbrella…
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May 24, 2024
Reshaping Communication Ethics in the Digital Era
By Baha Hamadi, Founder & Managing Director, Keel Comms
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May 16, 2024
TishTash Launches New Corporate Communications Division
TEN by TishTash marks a consolidation of corporate clients looking for new ways of integrating storytelling and authenticity to match modern PR objectives and profiling.
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December 28, 2023
Revolutionizing Public Relations: Charting the Future Through 2024 Trends
By Tanu Chopra, Founder and Chief Storyteller, Hope Founderz
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November 10, 2023
PRCA MENA’s ‘Value in PR’ Report: From Navigating Reputation and Crisis to Financial Trends in the MENA Region
The report was conducted by YouGov on behalf of PRCA MENA and surveyed 714 respondents from 11 different MENA markets.
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October 12, 2023
Sunil John to Leave Asda’a BCW
PR and marketing veteran, Sunil John will be stepping down from his current role as the President of Asda’a BCW. Leadership for the Middle…
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September 18, 2023
Horizon Holdings Promotes Haian Nayouf to General Manager of GolinMENA
Horizon Holdings has announced the promotion of Haian Nayouf to General Manager of GolinMENA, the company’s public relations division.
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August 30, 2023
Horizon Holdings Appoints Stephen Worsley as Regional Managing Director of GolinMENA
Horizon Holdings has announced the appointment of Stephen Worsley as Regional Managing Director of GolinMENA public relations.
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August 3, 2023
Summer Isn’t the Time to Scale Down Your PR – Here’s Why
By Anastasiya Golovatenko, Account Director, Sherpa Communications
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July 4, 2023
MENA Region Secures Gold at Cannes Young PR Lions Competition
MENA Account Managers Judy Bakieh and Sarah Alsalem from Gambit Communications in Dubai Win Cannes Young PR Lions Competition Gold.
