With continued growth in data-driven advertising, identity remains one of the key challenges across the programmatic ecosystem in the region. While there is currently no single…
How Hypermedia is driving programmatic digital OOH.
Communicate asked Roli Okoro, General Manager - Programmatic, Search & Social of OMG MENA, to outline the ways in which programmatic advertising is evolving.
Watch the interview below with Nader Bitar, GM at MMP Worldwide
Communicate spoke with Kashmala Kamran, Head of Advertising, Demand Solutions at HUAWEI Ads MEA to learn more about their marketplace platform called HUAWEI Ads.
Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack…
Consumers worry about privacy online but have been ready – at least so far – to give up some of their personal information in exchange for…
Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like every other…
Communicate‘s latest issue is out. This quarter, we explore the intricacies of programmatic advertising. Deep-diving into this complex world, we look into the various stakeholders and…
Nadim Karam, Senior Director – Planning at Hearts & Science, explains how blockchain brings scalable trust to the digital marketing industry. It is no secret that…
Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director (Right), and…
“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned.
Gumgum, an artificial intelligence company that specializes in solutions for advertising and Spark Neuro, a neuro analytics company, conducted a global study to understand the effectiveness…
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