Programmatic - Communicate Online
Programmatic

Hypermedia Leads DOOH Drive in UAE

How Hypermedia is driving programmatic digital OOH.

NEWS

5 Programmatic Trends to Keep an Eye On

Communicate asked Roli Okoro, General Manager - Programmatic, Search & Social of OMG MENA, to outline the ways in which programmatic advertising is evolving.

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MMP Worldwide’s Nader Bitar: “There’s No Formula To Determine What’s Convenient For Ramadan”

Watch the interview below with Nader Bitar, GM at MMP Worldwide

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Huawei’s Offering To the World of Programmatic

Communicate spoke with Kashmala Kamran, Head of Advertising, Demand Solutions at HUAWEI Ads MEA to learn more about their marketplace platform called HUAWEI Ads.

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Why Investing in Programmatic Advertising is a Safe Bet

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack…

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The Great Debate of the Era

Consumers worry about privacy online but have been ready – at least so far – to give up some of their personal information in exchange for…

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Given lemons? Make lemonade

 Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like every other…

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The Truth About Programmatic

Communicate‘s latest issue is out. This quarter, we explore the intricacies of programmatic advertising. Deep-diving into this complex world, we look into the various stakeholders and…

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Tackling Fraud and Waste with Blockchain

Nadim Karam, Senior Director – Planning at Hearts & Science, explains how blockchain brings scalable trust to the digital marketing industry. It is no secret that…

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Connecting the Dots

Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director (Right), and…

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The Gap In Programmatic Knowledge

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned.

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Are Contextual Advertisements Effective?

Gumgum, an artificial intelligence company that specializes in solutions for advertising and Spark Neuro, a neuro analytics company, conducted a global study to understand the effectiveness…

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A New Chapter In 1st Price Auction and Bid Shading

By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was exposed to…

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