Programmatic Advertising

Marketers push cross-channel advertising to cut waste and boost performance

Programmatic advertising is entering a transition phase as marketers shift toward unified cross-channel strategies to improve performance and reduce wasted spending, according to a 2026 industry…

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Meta Unveils Llama 3.1 Impact Grants Program to Empower AI-Organizations

Meta has announced the launch of the Llama 3.1 Impact Grants program backing its commitment to supporting innovative use cases of open-source AI to address critical global challenges. The…

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MiQ Strengthens Commercial Team in MENAT with Latest Appointment

MiQ, a programmatic media solutions provider appoints Johny Saad as Regional Sales Director of MENAT.

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OMG MENA and The Neuron Partner to Boost Programmatic Digital OOH in the Region

The collaboration hopes to bring a new era of digital innovation and audience engagement to the medium.

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Branded

The Gerety 2023 Executive Jury For Dubai Is Announced

Every year, Gerety Awards brings together a jury to select the best in advertising that resonates most with a female audience, creating a benchmark that is…

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The Rise of Programmatic Podcast Advertising

By Suzi Kuban, Chief Content Officer, and Marketing at Next Broadcast Media

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MMP World Wide Enters Exclusive Partnership with Bidstack

The adtech provider expands further into in-gaming advertising.

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How to Launch Ultra-Effective Retargeting Campaigns

Programmatic digital advertising specialist Gamned! shares 8 best practices to launch clever retargeting campaigns.

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Gamned! Publishes the Results of Its Culture G! Quiz

With an overall average of 8.5/20, these results illustrate the strong need to evangelize the market on programmatic advertising issues.

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The Future Is Addressable

Gosia Wajchert, Regional Director MENAT - Addressable Media and Digital Partnerships at Mediabrands, deep-dives into the trends that will shape programmatic advertising in the coming months.

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Majid Al Futtaim Retail’s Nalla Karunanithy: “Carrefour Is Focused On Customer Experience”

Communicate spoke with Majid Al Futtaim Retail's Nalla Karunanithy, to learn more about their new ad-tech solution for e-grocery retail shopping.

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Time to Integrate Programmatic Within Your Omnichannel Marketing Mix

Nader Bitar, Deputy GM at programmatic marketplace provider MMP World Wide, discusses how programmatic ads integrated within the omnichannel are the way to go.

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