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Ounass expands into physical retail activations with Stage

Dubai-based luxury e-commerce platform Ounass has launched “Ounass Stage,” a physical retail activation concept that allows brands to host temporary takeovers, installations and experiential showcases in…

NEWS

Omnicom Unveils Next-Generation Omni, AI-Driven Marketing Intelligence Platform

Omnicom Group has unveiled the next generation of Omni, its AI-powered marketing intelligence platform designed to deliver measurable sales growth for brands in an increasingly complex,…

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McDonald’s UAE launches ‘The Good You Don’t Order’ platform spotlighting impact beyond food

Dubai, UAE: McDonald’s UAE has launched a new brand platform, The Good You Don’t Order, aimed at highlighting the company’s social, community, and sustainability initiatives that…

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Mobily Marks 20 Years With New Brand Platform ‘Ever Closer’

Riyadh, Saudi Arabia – Saudi telecom operator Mobily has marked its 20th anniversary with the launch of a new long-term brand platform, “Ever Closer – منك…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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GoWit launches AI platform to streamline multi-retailer campaigns

GoWit One consolidates automation, multi-retailer unification, and real-time intelligence into a single dashboard. Global AdTech firm GoWit on Thursday unveiled GoWit One, a unified AI operating…

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Pinterest users can now search with pictures

Pinterest introduced a feature on Monday that allows users to search for products with pictures instead of words. Dubbed visual search, the technology might make searching…

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Agencies give thumbs up to YouTube Red

A year after first mooting a subscription model for users wanting to avoid ads, Google announced the launch of YouTube Red on October 21. Costing $9.99…

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Burberry uses Snapchat for pre-runway show

Burberry recently introduced the first Snapchat show, inviting 100 million users to experience Burberry’s Spring/Summer 2016 collection before it went live on the runway. The fashion brand…

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What Instagram’s new formats may mean for marketers

Instagram is breaking outside the box.

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Posterscope partners with OAG data platform

Posterscope MENA, Out-of-Home (OOH) communications agency network recently announced a new collaboration with global airport and airline data analytics firm, OAG.

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Twitter Audience Platform offers advertisers new tools

The Twitter Publisher Network (TPN) was launched by the company last year to help advertisers connect with their audiences beyond traditional Twitter engagement using measurement, targeting…

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Managing partner at PacSis speaks about newly launched platform

PacSis, promotional and digital marketing solutions company, has recently launched a tech platform in the UAE, providing brands a solution that allows consumer engagement for everyday goods. The platform…

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Google Launches ‘My Ramadan Companion’

Google today announces the launch of ‘My Ramadan Companion’ (google.com/ramadan), a digital hub that integrates Google’s best technology like YouTube, Play, Maps and Search to help users celebrating…

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