Previously leading buying for OMD in the GCC as the media communications agency’s Head of Investments, Elie Bachaalani has been promoted to OMG MENA’s Executive Director-Investments,…
The annual event makes a grand comeback after a year. This edition was all about breaking away from traditional thinking and strategizing to build an advanced…
By Luca Allam Adam Morgan coined the term ‘challenger brand’ in his 2009 publication Eating the Big Fish and co-authored PHD’s 2012 book, Overthrow: 10 ways to…
