Personalization

Newgen Launches the World’s First Gen AI-Powered Hyper-Personalization Platform for Banks in the Middle East

Newgen Software, a leading global provider of low-code digital transformation platforms, has announced the launch of LumYn in the Middle East. This Gen AI-powered hyper-personalization platform…

NEWS

From Data to Design: How Big Data is Inspiring Creativity in Advertising

By Claire Roper-Browning, Regional Director of Marketing Recruitment Admissions and Communications at Heriot-Watt University Dubai.

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Intent-Based Marketing with AI & its Impact on Reducing Costs and Increasing ROAS

By Lovetto Nazareth, Managing Director of Prism Digital

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Egyptian Tourism Board Pairs Live Weather and Video ads to Drive Travel Search Interest

By Mohamed Elshamy - Industry Head, Egypt at Google Middle East and Alex Brunori - Head of Creative Works, the Middle East and North Africa,…

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Branded

How Can Personalization Drive Performance

According to a report commissioned by Mckinsey, 71% of consumers expect companies to deliver personalized interactions and about 76% of them get frustrated when this doesn’t…

NEWS

The Thin Line Between Personalization and Privacy

OMD MENA hosted its very first conference under its new series Sense. Communicate spoke to Seb Hernoux, Chief Data and Technology Officer at OMD USA, about how…

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What Does Identity Mean For Marketers In 2021?

Acxiom's new guide explores the inner workings of identity amid all the new regulations.

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WARC 2019 Effective Innovation Report

WARC revealed the Effective innovation Report – Lessons from the 2019 WARC awards, which highlights the key innovation trends for effective marketing. The report itself includes…

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Omnichannel personalization: why and how to get it right

By Stephane Paraiso, managing director of Azur Digital Long before the Internet and mobile phones, consumers have been accustomed to personalized relationships in their favorite stores…

NEWS

Trends

Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data

Newgen Launches the World’s First Gen AI-Powered Hyper-Personalization Platform for Banks in the Middle East

From Data to Design: How Big Data is Inspiring Creativity in Advertising

Intent-Based Marketing with AI & its Impact on Reducing Costs and Increasing ROAS

Egyptian Tourism Board Pairs Live Weather and Video ads to Drive Travel Search Interest

Ariel drives 30% sales growth with Amazon Now campaign in UAE

Spotify gives artists power to block misattributed tracks in new beta feature

IKEA turns store strolls into rewarding steps

TOD gears up for FIFA World Cup 2026 streaming across MENA

How Can Personalization Drive Performance

The Thin Line Between Personalization and Privacy

What Does Identity Mean For Marketers In 2021?

WARC 2019 Effective Innovation Report

Omnichannel personalization: why and how to get it right