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Pepsi Football Nation: Reimagining football fandom as a borderless nation

Pepsi and Riyadh-based independent agency BigTime Creative Shop transformed football fandom into an entire fictional nation ahead of the FIFA World Cup. Headlined by David Beckham…

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Pepsi unveils ‘Football Nation’ campaign with Beckham, Salah and global stars

Pepsi has launched a new global football campaign featuring Sir David Beckham, Mohamed Salah, Vini Jr., Lauren James, Alexia Putellas and Florian Wirtz, as the brand…

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Pepsi Revives Cola Rivalry With Coca-Cola Polar Bear in 2026 Super Bowl Ad

Pepsi has reignited its long-running rivalry with Coca-Cola by featuring Coke’s iconic polar bear in its 2026 Super Bowl commercial, unveiled ahead of Super Bowl 60…

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How PepsiCo Plans To Make The Expo 2020 Dubai Experience Global?

In an exclusive interview,  Mustafa Shamseldin, Senior VP & Chief Marketing Officer - Africa, Middle East, and South Asia at PepsiCo, shares with Communicate about their…

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Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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What will happen to PepsiCo’s in-house studio now?

Another high-ranking marketing executive is leaving PepsiCo. Kristin Patrick, whose duties have included overseeing the company’s in-house content studio, will leave the company by the end…

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PepsiCo’s plans for Expo 2020 revealed

Expo 2020 now has 10 Official Premier Partners and two Official Partners The latest announcement has confirmed a F&B partner This is the first World Expo…

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The top 100 brands of 2016

In our annual tradition, we are back with list of the biggest spenders of 2016, based on research from marketing consultancy firm Ipsos. The top four…

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Roma’s Egyptian winger Mohamed Salah unveiled as Pepsi’s brand ambassador

Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region in 2016.…

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PepsiCo sets up innovation center in the Middle East

PepsiCo announced yesterday the opening of its first innovation facility in the Middle East out of Dubai, which will serve as a center for new product…

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Coke and Pepsi sign up for new calorie reduction pledge

The nation’s largest soda marketers – which have been feeling the heat from health advocates – on Tuesday pledged to reduce beverage calories consumed per person nationally…

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Pepsi launches interactive gaming vending machine in the UAE, Kuwait and Saudi Arabia

Among a select number of global markets for Pepsi, the UAE, Kuwait and Saudi Arabia will see the roll-out of the brand’s interactive gaming vending machine,…

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