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Ott

Starzplay Expands to Iraq

VoD service announces a new partnership with OTT platform Almanasa.

NEWS

Vast Majority of Brands Believe that Connected TV Advertising Will Be Bigger than Mobile Advertising

New AppsFlyer survey unveils brands' views on streaming platforms as advertising vehicles.

NEWS

Blue Engine Studios to Offer Innovative Premium Content in MENA

Newly formed content creation and production company offers scripted and nonscripted shows targeting pan Arab digital media, linear TV, and OTT market.

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J Group’s Alain David : ” Advertisers Need To Build Their Trust Towards OTT Platforms As A Primary Medium For Their Campaigns”

Communicate spoke with Alain David, Chief Digital Officer of JGroup and General Manager of Promofix, to learn more about where the MENA region stands when it…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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MBC GROUP Announces Top Performance Results for Its Ramadan 2021 Season

Shahid VIP reaches subscriber milestone.

NEWS

How Should The MENA Region Approach The Shift In Digital Entertainment?

PwC and Strategy& published a new report that studies in detail the shift to digital entertainment in the region.

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Streamlining Video Streaming

How Mangomolo manages in a competitive OTT environment.

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2021: What’s Next After the Year of Streaming

Communicate spoke with Richard Fitzgerald, CEO & Founder of Augustus Media, to discuss what's in store for the streaming business in 2021.

NEWS

OSN Originals Aims to Celebrate Diversity Through Its Content

Communicate spoke with Rolla Karam, Interim Chief Content Officer of OSN, to discuss the launch of OSN Originals, OSN's content strategy and what it means for the…

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Digital Tales

Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan. Just like it is for traditional TV, Ramadan always…

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DMS Appointed As Exclusive Media Representative For ZEE5 Across ME

The digital arm of the Choueiri Group will oversee advertising operations of ZEE5, the largest and most comprehensive OTT platform for Indian content globally in the…

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10 Questions To Harris Diamond

Harris Diamond, McCann World group chairman & CEO, sat down exclusively with Communicate for a wide-ranging discussion. Do you see specific trends emerging in this digital…

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SVOD Arabic Content is Expanding in KSA

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media. The technology…

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