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Opinion

Abhirami Vinod: From Byline to Brandline

In an exclusive opinion piece Abhirami Vinod tells her story from India to Dubai, the lessons learned and how she morphed from journalism to being a…

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CURTIS SCHMIDT: ON THE POWER OF PERSONALISED CRM AND CULTURAL INTEGRATION IN MENA

Curtis Schmidt, CEO of RAPP MENA, gives Communicate exclusively his thoughts on Customer Relationship Management and Cultural Integration.

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TERRY KANE: IS THE DATA REVOLUTION ABOUT TO CHANGE ADVERTISING AS WE KNOW IT?

Terry Kane, Managing Director Middle East & Africa, The Trade Desk on how retail data presents tremendous opportunities for both in-store and online advertising.

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JAD DAOU: THE QUADRUPLE WIN, OR A NEW BLUEPRINT FOR THE INDUSTRY

Jad Daou - Deputy General Manager, UM UAE details how clients, agencies, suppliers and consumers can all lead the way towards a better communication industry.

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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ANAM AHMAD OF THE HANGING HOUSE: ON VERSATILITY AND ITS ADVERSE EFFECT ON QUALITY

Anam Ahmad, Co-Founder and Chief Creative Officer at The Hanging House, on versatility in agencies which is bringing quality down.

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Responsible Marketing is Key to Brand Success

by Leandra Meintjes, CEO of PROVEN 360

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Why Agencies Risk Losing Clients and Sacrificing Service Excellence When Expanding

By Baha Hamadi, Founder & Managing Director, Keel Comms

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Anime as a Distilled Version of Japanese Culture

By Tarek Chemaly, communication consultant and multimedia artist

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Rise of the Boutique Agency

By Injeel Moti, Managing Director at Catch Communications & Catch Academy

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Preparing for a Post-Covid-19 KSA

Abdulrahman Inayat, Co-Founder of W7Worldwide, explains how the Covid-19 pandemic has impacted the communications industry in KSA and how his agency is helping businesses.

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Only The Brave Will Reap The Benefits Of Creativity

By Leo Premutico There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him…

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CINE-JAM Reconnecting You To Your G.I.A

By Muriel Aboulrouss Everything I create or teach is based on my  personal experiences and my journey of self discovery. I do not pretend to set…

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Lessons Learned From Kimono Crisis

By Denise Lee Yohn Kim Kardashian West eventually caved to the social media backlash that arose from her decision to brand her new line of shapewear Kimono,…

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