TV commercials may not be so superior to digital ads when it comes to viewability as the industry believes. According to a new study from IPG…
By Meghna C. Hazarani, senior UX analyst, RBBi Last year I got the opportunity to work on an e-commerce site which was not only enlightening as…
In this day and age, each and every one of us lives two distinct lives: one offline, which is the real life we all know,…
