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Zain Group completes group-wide media review, reappoints OMD

Zain has concluded a group-wide media agency RFP covering five key operating markets: Kuwait, Saudi Arabia, Iraq, Jordan and Bahrain, in addition to Zain Group’s central…

BRANDED

AR-Driven Ads Deliver 8x Higher Attention, Driving Superior Brand Outcomes

A new study from Snap Inc., Omnicom Media Group (OMG), and Lumen Technologies highlights the power of attention-driven strategies for advertisers.

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Saleh Agha: As the world turns agentic, we need to become more (H)uman

Saleh Agha, Managing Director of OMD UAE has contributed this piece exclusively for Communicate stemming from the last OMD Sense event.

NEWS

OMG CONSOLIDATES ALL INFLUENCER MARKETING CAPABILITIES IN MENA UNDER CREO

The move brings industry-leading playbook, technology, and partnerships to the region's booming influencer market.

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Challenges will keep on growing but so will opportunities, marketers told at OMD Sense

All the experts assembled by OMD for this year’s Sense conference painted a future made more complex to navigate for people and business leaders by technological…

NEWS

SPARKS & HONEY EXPANDS TO MENA WITH DUBAI OFFICE

Omnicom’s cultural intelligence and foresight consultancy sparks & honey has expanded into the Middle East with the opening of an office in Dubai.

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OMD EGYPT PROMOTES RITA BOULOS TO GM AND RAEIF HASSAN TO DEPUTY GM

By promoting Rita Boulos to General Manager and Raeif Hassan to Deputy General Manager, OMD Egypt’s CEO, Tarek Jaffar, has given the leading media agency a…

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OMD SENDS NEW MESSAGE TO MARKETERS: “WE CREATE WHAT’S NEXT”

Omnicom Media Group agency OMD Worldwide, has unveiled its new positioning: We Create What’s Next.

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Ziad Sukkarieh Joins OMD as Saudi Arabia MD

Seasoned and respected executive tasked with outpacing market growth.

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Omnicom Media Group Ranks #1 for 2022 Incremental Billings Growth in Global Analysis by COMvergence

OMD tops the ranking for new business in MENA.

NEWS

MENA Digital Awards Announces 2022 Winners

The awards will be launched in the KSA in 2023 with more categories.

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Omnicom Media Group and PHD Dominate in Latest Report by COMvergence

Middle East New Business Barometer FY 2021 reveals top media agency winners.

NEWS

Case Study: How Zain Achieved First-Mover Advantage With Facebook’s New In-Stream Video Topics Led by OMD KSA

In a global first, Zain and OMD KSA partnered with Facebook to launch its in-stream topic-based targeting feature achieving 70% of in-stream ads watched to completion.

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