Leveraging first-party retail transaction data through LiveRamp’s Data Collaboration Platform, Beiersdorf unlocked 53% new shopper growth and a 94% new-to-brand lift from competitor audiences.
In early January 2014, DraftFCB was reported to be undergoing a rebranding overhaul that would see its return to the storied Foote, Cone & Belding (FCB)…
