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NielsenIQ

Middle East consumer spending rises as shoppers seek value across channels: report

Consumer spending in the UAE and Saudi Arabia continued to grow in the first quarter of 2026 despite cautious sentiment, with shoppers increasingly seeking value across…

NEWS

Gulf markets accelerate global digital commerce transformation

The Middle East is among the regions helping drive the convergence of social commerce, quick commerce, super apps and AI-powered retail systems, as digital shopping channels…

NEWS

Consumer Outlook 2026 Guide: Bold Brands Win with Consumers

NielsenIQ (NIQ) has published its annual Consumer Outlook: Guide to 2026, offering a strategic roadmap for brands navigating a volatile and fast-evolving market. The findings reveal…

NEWS

Overlooked and Under-Marketed: Generation X Emerges as the Most Influential Global Consumer Cohort in KSA, according to NielsenIQ and World Data Lab

Gen Xers have been leading global consumer spending since 2021. In 2025 alone, Gen X is expected to drive $15.2 trillion (USD) in global spend. A…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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