Nielsen - Communicate Online
Nielsen

Nielsen highlights ad-supported TV viewing trends ahead of upfront negotiations

Nielsen has released new data aimed at helping advertisers plan media investments during the annual TV upfront negotiations, offering a detailed breakdown of audience behavior across…

NEWS

Ramadan fuels double-digit FMCG growth, boosts tech sales across MENA

 Ramadan remains one of the most commercially significant periods in the Middle East and Africa, accounting for nearly one-fifth of annual fast-moving consumer goods sales and…

NEWS

Nielsen Audience Segments Now Integrated into Amazon Ads Marketplace

Nielsen on Monday announced that its audience segments from the Nielsen Marketing Cloud are now available across the Amazon Ads ecosystem, including the Amazon DSP and…

NEWS

NielsenIQ Report: Shoppers are Now Facing Higher Prices in Saudi Arabia and the UAE

NielsenIQ brings a new FMCG barometer to understand trends across Saudi Arabia and the United Arab Emirates. In Modern Trade, the latest quarter’s value sales increased…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
+
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data