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Socialize Becomes Only UAE Agency to Scoop a Webby for Plus Company’s ‘PlusConnect’

Socialize, the socially-led creative & media agency, has been recognized at the 27th annual Webby Awards this month, for a first-of-its-kind employee relations campaign using NFTs,…

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Unlock the Power of NFTs: Essential Dos and Don’ts for Brands and Game-Changing Event Strategies

By Mirko Maccarrone, Director of Web3 at Lightblue

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Here’s How Plus Company is Empowering its Employees with NFTs

Found in 2021, Plus Company is an alliance of creative brands and agencies with over 25 agencies under it. Earlier this month, they announced the launch…

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Plus Company Launches Gamified NFT Experience, PlusConnect

Creative brands focused on collaboration and an integrated service model, Plus Company has launched a first-of-its-kind NFT employee engagement program.

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Juniper Research: NFT Transactions to Reach 40 Million Globally by 2027

A new study from Juniper Research has found the global number of NFT (Non-fungible Token) transactions will rise from 24 million in 2022 to 40 million by 2027.

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W Motors Ventures into the Metaverse

W Motors is launching the HyperWolves NFTs, representing the spirit animal of the W Motors cars, the Wolf. 

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How Advanced Tech is Impacting Human Interaction, Facilitating Lives and Improving Livelihoods

By Baha Hamadi, Vice President Communications, Deep Knowledge Group

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Chainalysis Report: Real Estate & Gaming are Growing in the Metaverse

For artists, brands, and gamers, the metaverse is a living reality. Travis Scott’s Fortnite concert was attended by 27 million; JP Morgan just signed a yearlong…

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Majid Al Futtaim and Binance Announce Partnership to Unlock Web3 Capabilities for Customers

Agreement will see Majid Al Futtaim and Binance work jointly on NFTs and crypto-payments with Binance Pay.

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Theft, Money Laundering, and NFT Market Manipulation Underline Importance of Safety and Compliance in Web3, Says Chainalysis Report

Findings highlight the risk, and reality, of abuse of new technologies.

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NFT Transaction Activity Stabilizing in 2022 After Explosive Growth in 2021

NFTs saw explosive growth in 2021, but this growth hasn’t been consistent and has leveled off so far in 2022. Below, we’ll explore how the NFT…

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MMA MENA To Hand Out Smarties Awards as NFTs This Year

The region’s first-of-its-kind tokenized awards will be honoring innovation, creativity, and success in modern marketing.

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XElement Becomes First Advertising Agency to Enter the Metaverse

The first course of action taken is to begin from within by adopting blockchain technology and joining the metaverse. The Saudi-based agency believes that this is the natural progression for…

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