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Are GCC Brands Actually Using AI, or Just Talking About It?

Ask Fiona Menzies whether Eden House uses AI in its marketing and the answer isn’t yes or no, it’s a spectrum. This year her team made…

AGENCIES

TOD reports Ramadan surge in Arabic content, news viewership

Streaming platform TOD has reported a significant rise in entertainment viewership during Ramadan, with Arabic content and news emerging as major drivers of audience engagement across…

NEWS

News industry faces twin pressure from AI and influencers in 2026: Survey

Politicians, business leaders and celebrities are increasingly bypassing traditional outlets altogether, opting instead to speak directly to sympathetic podcasters, YouTubers or social media personalities, a Reuters…

INSIGHTS

News fatigue fuels shift toward selective, purpose-driven media consumption

After years spent chasing clicks, scrolls and breaking alerts, digital media is entering a quieter, more deliberate phase. In 2026, publishers are likely to focus less…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Eight in Ten News Consumers in the Middle East Say International News Matters More Than Ever: CNN Study

International news has taken on heightened importance for audiences in the Middle East, with eight in ten consumers in the region saying it matters more than…

NEWS

Omnicom–IPG merger sparks consolidation and potential 750 job cut fears across GCC agencies

As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of restructuring and…

NEWS

Cannes Lions Announces 2024 Shortlists for Innovation, Titanium and Glass for Change

FP7 McCann Dubai and Impact BBDO represent Middle East in the announced shortlists. 

NEWS

David Beckham Unveiled as AliExpress Global Ambassador

The partnership will bring fans closer to the UEFA EURO 2024™ action through exclusive discounts and prizes.

NEWS

UAE: 66% Report Post-Storm Communication Gap with Auto Dealers

A Gfk report reveals consumer sentiment against the region's automotive sector following last month's heavy showers in the UAE.

NEWS

TikTok Introduces New Measures for Safer Content Creation and Sharing

TikTok has announced several updates to ensure that all communities benefit from a safer and more transparent environment.

NEWS

Reintroducing: Decathlon

Following a collaboration over two years, the rebrand spans across strategy, design, internal culture, and brand experience, and encompasses every Decathlon touchpoint: revitalizing the visual identity,…

NEWS

Katch International Expands with the Opening of Third Global Office in Saudi Arabia

The new office, located in Riyadh, opened its doors on March 1.

NEWS

Sandpiper Opens in Dubai

Sandpiper Dubai will be led by Bahjat Homsi, who joins Sandpiper as General Manager, and Unice Liu who has joined as Associate Director.

NEWS
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