75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So…
Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business head –…
While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context, as well…
I’m slightly embarrassed to say this, but I admit to buying books, beverages, electronics and other sundry items, based predominantly on their covers. Why? Because I’m reassured by a beautiful typeface, expensive packaging,…
AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA.
dubizzle jumps into the world of native advertising, launching its native ad solution Brand Stories, designed to deliver tailored branded content to specific audiences. Considering recent reports stating…
AdZouk, a premium online advertising platform, has launched Zoukontent Discovery, which claims to be Arabia’s first and only product of its type, that serves millions…
AdZouk, a premium online advertising platform, has announced its exclusive partnership with Shablol, a leading Arabic language web portal and safe social network for kids.
Let me begin by telling you that native advertising is the latest innovation in the advertising industry. Do I hear you say that’s not true?…
Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into editorial content.…
One of the great media pleasures of the summer was getting to watch John Oliver’s trademark extended Last Week Tonight commentaries. The show debuted in the…
Premium online advertising network in the Middle East AdZouk has launched “Zoukontent”, an “exclusive technology designed to create a smooth transition between website content and sponsored…
After the native ad, here comes the buy button. On Wednesday, both Facebook and Twitter made critical moves in their efforts to transform their platforms into…
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