Native Advertising - Communicate Online
Native Advertising

74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So…

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In conversation with Buzzeff.tv

Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business head –…

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The native story

While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context, as well…

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Ten years of native

I’m slightly embarrassed to say this, but I admit to buying books, beverages, electronics and other sundry items, based predominantly on their covers. Why? Because I’m reassured by a beautiful typeface, expensive packaging,…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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AdZouk and StackAdapt partner to distribute programmatic native advertising technologies

AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA. 

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dubizzle launches native advertising solution, Brand Stories

dubizzle jumps into the world of native advertising, launching its native ad solution Brand Stories, designed to deliver tailored branded content to specific audiences. Considering recent reports stating…

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AdZouk launches Zoukontent Discovery

  AdZouk, a premium online advertising platform, has launched Zoukontent Discovery, which claims to be Arabia’s first and only product of its type, that serves millions…

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AdZouk chosen as exclusive advertising representative for Arabic platform Shablol

AdZouk, a premium online advertising platform, has announced its exclusive partnership with Shablol, a leading Arabic language web portal and safe social network for kids.

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Old trends, new tricks

  Let me begin by telling you that native advertising is the latest innovation in the advertising industry. Do I hear you say that’s not true?…

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Going native

  Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into editorial content.…

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Here’s what else is wrong with native advertising

One of the great media pleasures of the summer was getting to watch John Oliver’s trademark extended Last Week Tonight commentaries. The show debuted in the…

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AdZouk launches Zoukontent native advertising solution in the region

  Premium online advertising network in the Middle East AdZouk has launched “Zoukontent”, an “exclusive technology designed to create a smooth transition between website content and sponsored…

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Facebook unveils ‘Buy’ button, Twitter acquires payments startup

After the native ad, here comes the buy button. On Wednesday, both Facebook and Twitter made critical moves in their efforts to transform their platforms into…

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