The End of Agency Dependency? Inside Monks.Flow at Cannes
Sir Martin Sorrell took the Debussy Theatre stage at Cannes Lions International Festival of Creativity 2025 with a clear message: AI will impact marketing so deeply,…
NEWS
Beyond the Billboard: Saudi’s Disruption of Destination Marketing
A few years ago, Saudi Arabia wasn’t even in the top 50 tourism destinations globally. Today, it ranks in the top 10. At Cannes Lions, Fahd…
NEWS
