Mobile Marketing

AppsFlyer Launches Privacy Sandbox on Android for the Mobile Market

Together with Remerge, AppsFlyer strengthens its commitment and innovation to mobile ecosystem privacy standards with a first-to-market remarketing solution.

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4 Lessons from Apple’s Privacy Push to Help Marketers Weather the Coming Cookie Drought

By Paul Wright, General Manager Western Europe and MENAT at AppsFlyer

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4 Key Themes That Will Prove ‘Make or Break’ for Mobile Marketers in 2023

By Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer

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Rapid Growth of Mobile Marketing for Real Estate to Achieve a High ROI and Retain Customers

By Sami Eid, Head of Marketing and Communication at Ithra Dubai

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Branded

UAE Consumers Increasingly Turning to Mobile Apps for Finance and Retail Services

New research shows mobile app installs and spending among UAE consumers is on the rise indicating the maturity of mobile as a primary engagement channel with…

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MMA WARC Report Reveals Latest Trends of Mobile Marketing in the MENA

86% of the marketing and media representatives participating in the survey agreed that the pandemic improved their mobile marketing capabilities.

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Return on Experience — The New Success Metric for Middle East Marketers

By: Samer Saad, regional manager, Middle East, AppsFlyer

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The State Of Mobile Marketing In 2021

WARC shares insights on the current state of mobile marketing.

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Video Accounts For 42% of All Campaign Spend On Average

Mobile advertising platform, Ad Colony recently published the results of their survey, which asked marketers regarding their strategies and results for user acquisition (UA). The meteoric…

NEWS

What Does China’s Revised Adspend Forecast Mean For Others?

As life in China slowly begins to return to normal, the draconian measures that were earlier implemented to curb the spread of the virus have taken…

NEWS