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Mobile Advertising

Commerce Growth Looks Promising Amid Global Increase in Consumer Purchasing & Marketing Spend

New AppsFlyer Report shows an uplift for e-commerce apps as consumer purchasing and marketing spend experience significant global growth. Building and maintaining customer loyalty will be a top…

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Influencer Marketing Platform, luma Launches in UAE

The platform aims to bridge the gap between brands and prolific content creators through authentic storytelling and cutting-edge technology.

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AppsFlyer Unveils New PC and Console Measurement Solution For Gaming Companies

AppsFlyer’s latest offering enables mobile gaming studios and developers to unlock new performance marketing opportunities and revenue streams across additional popular platforms

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What Are the Mobile Preferences of the Viewers During the FIFA World Cup 2022?

Digital Turbine conducted World Cup Research to understand and analyze the behavior and preferences of viewers in UAE, KSA, and Egypt during the World Cup, as well…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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UAE Consumers Increasingly Turning to Mobile Apps for Finance and Retail Services

New research shows mobile app installs and spending among UAE consumers is on the rise indicating the maturity of mobile as a primary engagement channel with…

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Meta Takes Top Spot in SKADNetwork Ranking in AppsFlyer’s Latest Performance Index

Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in 2021.

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Here’s How Consumer Shopping Behaviour will be Evolving in Ramadan

As the holy month of Ramadan dawns upon us, the global mobile advertising platform, AdColony reveals statistics to help marketers and advertisers in the region to…

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7 Tips to Increase your App Downloads, Thanks to Programmatic Advertising

Programmatic digital advertising specialist Gamned! explains how programmatic advertising can help you increase your app downloads while ensuring you develop the right brand image around your mobile…

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4 Mobile App Trends for 2022 to Keep Marketers on Track

Samer Saad, Regional Manager for the Middle East at AppsFlyer, explains why mobile app marketing will have an even more critical role to play this year.

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What Will the State of Mobile Be in 2021?

App Annie shares insights on mobile trends that will carry on into 2021 and how marketeers can leverage them.

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Ad Colony Survey Findings Reveals Increase In Mobile Usage During Ramadan

Mobile advertising platform, Ad Colony unveils some interesting findings on consumer behavior on mobile as the holy month of Ramadan begins. The company surveyed people throughout the…

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Adopting New Metrics For Mobile Advertising

Mobile phones have become the one-stop destination for consumers-right from wake up calls to urgent shopping needs, instant messaging, etc. Naturally, this gave the rise to…

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Mobile Marketing Association hosts #ShapeTheFuture Forum in Dubai

By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact Forum. The…

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